[1. Certification of Notice Posted for the Meeting]
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OF TRUSTEES IS AUTHORIZED IN ACCORDANCE WITH THE TEXAS GOVERNMENT CODE, 551.001 THROUGH 551.146. VERIFICATION OF NOTICE OF MEETING AND AGENDA ARE ON FILE IN THE OFFICE OF THE CHANCELLOR. PER TEXAS GOVERNMENT CODE 551.1282, THIS MEETING IS BEING BROADCAST OVER THE INTERNET IN THE MANNER PRESCRIBED BY TEXAS GOVERNMENT CODE, 551.128.
I AM HAPPY TODAY TO REALLY INTRODUCE THIS TOPIC OF COURSE MATERIAL AFFORDABILITY AND ACCESSIBILITY PRESENTATION AND DELIGHT TODAY HAVE WITH US THE PRESIDENT OF THE BOOKSTORE OF THE COLLEGES TO SHARE THIS INNOVATIVE PLAN THAT REALLY ADDRESSES SOME LARGE PROBLEMS. LET ME GO AHEAD AND HAVE YOU INTRODUCE YOUR FOLKS THAT ARE HERE.
>> D YOU WANT TO CERTIFY THE MEETING?
[LAUGHTER] I, JOE D. MAY, SECRETARY OF THE BOARD OF TRUSTEES OF THE DALLAS COUNTY COMMUNITY COLLEGE DISTRICT, DO CERTIFY THAT A BUILDING, ALL AS REQUIRED BY THE TEXAS GOVERNMENT CODE ♪551.054.
>> D. FLORES: THE FINANCE COMMITTEE AT THE BEGINNING OF THE ACADEMIC YEAR IS WHEN WE MAKE APPOINTMENTS, THANKFULLY COMMITTEE MEMBER RITTER WILL BE, AND WE HAVE TRUSTEE MEMBER COMPTON AND WILLIAMS. THANK YOU FOR ACCEPTING THIS ASSIGNMENT.
[2A. Course Material Affordability and Accessibility Presenters: Clay Wahl and John Robertson]
>> I'M CLAY WAHL, PRESIDENT OF THE HIGHER EDUCATION GROUP.
WE HAVE BEEN HERE 20 YEARS SO WE APPRECIATE THE PARTNERSHIP AND SUPPORT, WE RUN OVER 1200 CAMPUSES OVER NORTH AMERICA.
A COUPLE OF MY COLLEAGUES, ELLEN STRATMAN, ALAN IVINGHOOD AND BILL --
>> BEFORE YOU GET INTO YOUR PRESENTATION, I WANT TO SAY A COUPLE THINGS.
ONE, I REALLY APPRECIATE VIOLET'S WORK IN THIS AREA.
WE CME TO THEM A FEW YEARS BACK.
WITH THE REALIZATION THAT WE WEREN'T SEEING STUDENTS COMPLETE COURSES OFTEN AT THE LEVEL THEY SHOULD.
STUDENTS WHO START WITH US IN OUR FIRST COURSE, 18% NEVER FINISH.
AND ONE OF THE REASONS WE BELIEVE THAT OCCURS IS BECAUSE 40% OF OUR STUDENTS NEVER PURCHASED THE LEARNING MATERIALS, THEY GO WITH THE COURSE.
TEXTBOOKS AND OTHER THING THAT'S GO WITH IT.
IT'S PRETTY HARD TO BE SUCCESSFUL IF YOU ARE TAKING A COURSE AND YOU DON'T HAVE THE MATERIALS TO MAKE THAT.
WE PROVIDE THAT IN LIBRARIES AND SOMETIMES BORROWING BUT AT THE END OF THE DAY, THEY DON'T HAVE THOSE IN THEIR HANDS AND THEY AREN'T ACCESSIBLE TO THEM.
AND THAT'S NOT A PROBLEM UNIQUE TO US.
WE WORKED HARD TO KEEP TUITION AFFORDABLE BUT THE CHALLENGE HAS BEEN TEY HAVE SEEN THESE BOOKS AND MATERIALS AS EXPENSIVE AND IT'S NOT UNCOMMON TO SPEND OVER $1,000 FOR THE SEMESTER FOR MATERIALS.
SO WE SAID WE BELIEVE IT'S TIME TO DO SOMETHING VERY DIFFERENT IN THIS AND WHAT WE WOULD LIKE TO SEE IS UNIVERSAL DAY ONE ACCESSIBILITY OF LEARNING MATERIALS FOR EVERY SINGLE STUDENT.
AND AS MUCH AS POSSIBLE TAKE AWAY THAT BEING OPTIONAL FROM THEM SO THEY GO IN WITH WHAT THEY NEED.
AND LOWER THE PRICE TO A POINT WE CAN MAKE IT AFFORDABLE FOR EVERYONE IN THE PROCESS.
I HAVE TO SAY I APPRECIATE THE HARD WORK OVER 300 PUBLISHERS, IT TOOK A LOT OF WORK TO GET PEOPLE TO THE TABLE.
IT'S TAKEN A FEW YEARS BUT CLAY, IT'S DELIGHTFUL TO HAVE YOU YOU HERE AND I THINK THIS IS REALLY GOOD NEWS FOR OUR STUDENTS.
>> THANKS FOR THE OPPORTUNITY.
IF WE WANT TO GET STARTED WE CAN GO TO THE FIRST SLIDE.
WE WORK WITH OVER 6 MILLION STUDENTS THROUGHOUT U.S. AND CANADA.
WE HAVE BEEN IN THE EDUCATION SPACE FOR 145 YEARS.
SO BASICALLY RIGHT NOW, WELL OVER 35 PERCENT OF YOUR STUDENTS DO NOT, THEY DECIDE TO NOT BUY THE REQUIRED COURSE MATERIALS.
ONE IN FIVE WILL DECIDE TO SKIP A CLASS OR DECIDE TO NOT TAKE A CLASS BECAUSE THEY WON'T HAVE COURSE MATERIALS.
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THEY WILL WAIT TO SEE IF THE PROFESSOR REQUIRES IT, IF THEY CAN GET BY WITHOUT IT.PRICE IS THE REASON OFF THE BAT.
COMMON SENSE AS YOU GO THROUGH IT.
WE ASKED DO YOU THINK IT WILL HELP GET A BETTER GRADE IN CLASS IF YOU HVE IT, OF COURSE 75% SAY OF COURSE IT WILL HELP US.
AND THEN, WOULD YOU LIKE IT AS PART OF YOUR TUITION.
83% ARE ABSOLUTELY, THIS IS SOMETHING THAT MAKES SENSE FOR US AS WE GO THROUGH.
HARD AT WORK AND SAID HOW DO WE DO THIS FOR ACCESS AND AFFORDABILITY ON OR BEFORE THE FIRST DAY OF CLASS, THIS WOULD INCLUDE ALL YOUR TADITIONAL COURSE MATERIALS.
THERE'S A LOT OF COURSE WORK THAT HAVE THE HOMEWORK TEXTS IN DIGITAL COMPONENT.
THIS WOULD INCLUDE EVERY SINGLE COURSE MATERIAL THEY USE ON CAMPUS AND FUTURE.
WE ANALYZE EVERY SINGLE ADOPTION, WHATEVER IS YOUR REQUIRED COURSE MATERIAL, O ALL YOUR CLASSES FOR LAST YEAR.
IF WE INTEGRATE WHAT'S HAPPENING TODAY A 52/48 SPLIT.
48 DIGITAL, 52%, WE CAN COME UP WITH A 50% SAVINGS AND GET DOWN TO $20 PER CREDIT HOUR.
WE DO A LOT OF WORK AND DO THIS WITH OTHER COMMUNITY COLLEGES, OTHER INSTITUTIONS, FOUR-YEAR, TWO-YEAR AND NEGOTIATED PRICING WITH DIFFERENT PUBLISHERS.
THIS GIVES YOU PRETTY MUCH WHAT IS HAPPENING TODAY IN ITS PRETTY SEAMLESS YEAR OF FACULTY.
TEACHING WITH THE PHYSICAL BOOK HAVE IT.
ALSO LOOKED AT EVEN FURTHER REDUCTION.
WE SAID, YOU KNOW WHAT, IF WE DID DIGITAL FOR EVERY SINGLE ADOPTION OUT THERE, WHAT COULD WE GET? WE COULD GET DOWN TO $14.50.
ABOUT A 64% SAVINGS ACROSS-THE-BOARD.
TODAY IF USING PHYSICAL, WE WOULD GO TO A DIGITAL COMPONENT.
IF THERE SAY LIKE ADOPTION, WE CONVERT TO A SIMPLER COURSE THAT IS DIGITAL.
THE FIRST ONE PRETTY SIMPLE TO YOUR FACULTY.
THIS ONE GETS IN THE DIGITAL AGE ACROSS-THE-BOARD.
>> D. FLORES: IF IT GOES TOTALLY DIGITAL, IS THERE AN EASY WAY TO DO A COPY/PASTE?
ALL OF DIGITAL HAS THAT TODAY.
THERE'S ALSO A PRINT ON DEMAND.
IF THERE'S SOME STUDENTS NO MATTER WHAT JUST WANT IT, WE OFFER THAT TODAY THROUGHOUT ALL OF OUR INSTITUTIONS.
YOU COULD DO PRINT ON DEMAND IF SOME PEOPLE JUST WANT A PHYSICAL BUT WITHIN THE DIGITAL COMPONENT, YOU COULD TAKE NOTES, YOU COULD HIGHLIGHT.
THE TECHNOLOGY THAT THE PUBLISHERS HAVE DONE WITH DIGITAL HAS DRAMATICALLY IMPROVED OVER THE LAST FIVE YEARS.
>> WE DON'T SEE OURSELVES GOING TO DIGITAL IMMEDIATELY.
QUITE FRANKLY WE FEEL ONE OF THE BEST THINGS FOLLETT CAME U WITH, WITH CAN TRANSITION AT A PRICE POINT I CAN AFFORD.
THAT'S BEEN PART OF OUR STICKER WE HAVE HAD FOR TWO YEARS IS THE COMING TO THE POINT WE CAN SAY WHAT CAN WE DO ABOUT THIS.
WE KNOW WE CAN FURTHER DRIVE THE COSTS DOWN, THE MORE WE CAN GO, THE MORE OPEN EDUCATION RESOURCES, O.E.R.-TYPE MATERIALS.
WE WILL ALSO LOOK AT BEING ABLE TO GIVE STUDENTS, MANY COLLEAGUE HIGH SCHOOL STUDENTS HAVE CHROME BOOKS FROM D.E.I.S.D.
THEY HAVE READERS AND PORTABLE READERS THAT COULD BE PART OF THIS PROGRAM SO WE WON'T LEAVE ANYBODY OUT AS WE GO FORWARD MOVING TO DIGITAL MATERIAL.
>> IWANT TO COMMEND OUR FOLKS.
ALREADY HAVING 48% IS JUST REMARKABLE.
>> YOU GUYS ARE DEFINITELY WAY PAST THE CURVE ON THIS.
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BOOK, DIGITAL, WHERE YOU CAN HIGHLIGHT, TAKE NOTES AND MAKE ALL YOUR NOTES ON THE COMPUTER, IT COULD BE A CHROME, AN IPAD, IT COULD BE A NORMAL IBM, DELL, WHATEVER IT IS.OPEN STACKS, LUMEN, THESE ARE EXTREMELY LOW-COSTS, IF NOT FREE OPTIONS AS WE GO DOWN THAT PATH.
THERE'S AGREAT OPPORTUNITY HERE.
THE 52% WHAT JOHN TALKED ABOUT, THIS IS A SEAMLESS TRANSITION.
THAT'S WAT YOU ARE CURRENTLY DOING NOW.
BASICALLY ABOUT 52% OF FACULTY ARE USING THIS.
WE COULD WORK ON THE FUTURE TO TRANSITION I IT MAKES SENSE TO KEEP LOWER COST MATERIALS.
>> JL S. WILLIAMS: I KNOW WE WON'T GET THERE BUT I HVE TOLD CLAY AND ALLEN AND OTHERS, WE WANT TO GET OUT OF THE HARD TEXTBOOK BUSINESS, THAT'S THE EXPENSIVE PART, NOT ONLY THAT THE PUBLISHERS CHANGE THE VERSIONS EVERY YEAR, YOU HAVE TO BUY NEW, THEY KILL OUR RE-SELL MARKET.
THIS IS HOW MANY STUDENTS WANT A CHEAPER OPTION, OUR FACULTY WANT CHEAPER OPTIONS.
THEY KNOW HOW IMPORTANT IT IS FOR STUDENTS TO HAVE THAT MATERIAL FROM THE FIRST DAY OF CLASS IF THEY ARE GOING TO BE SUCCESSFUL.
THAT'S WHAT WE HAVE BEEN LOOKING AT.
>> C. ROGERS COMPTON: DO YOU HAVE A PROCESS ENGLISH DIVISION OR WHATEVER THEY SELECT THE COURSE MATERIALS?
ALL THESE ARE THE FACULTY SELECTS.
THE CURRENT PROCESS WOULD STILL WORK.
FACULTY WILL SELECT MATERIALS, WE WILL IMPLEMENT.
WE WANT TO PROVIDE A BETTER JOB, SO THEY CAN WAIVE THE COST OPTION THAT'S OUT THERE.
WE HAVE NOT ALWAYS DONE THAT IN A WAY THAT'S EASILY UNDERSTOOD.
>> YOU WILL SEE IN A MINUTE, THE MORE FACULTY THAT CAN ASSIST US IN MOVING TOWARD DIGITAL AND O.E.R. MATERIAL, THE MORE WE CAN DROP THAT PRICE POINT.
THAT'S STILL SEVERAL YEARS OFF IN TERMS OF GETTING THERE.
>> IF I MIGHT, ONE OF THE THINGS THAT CAME UP TODAY IN OUR TOUR THERE'S A LOT OF FOLKS WHO ARE STUDENTS WHO DO NOT HAVE INTERNET AT HOME.
SO IF WE WERE TO SAY SOMETHING ALONG THE LINES OF DIGITAL, THOSE WHO CAN AFFORD IT THE LEAST ARE THE ONES THAT WOULD HAVE TO PAY MORE BECAUSE IF THEY DO NOT HAVE INTERNET AT HOME THEY WOULD HAVE TO BE ON OUR CAMPUS TO DO THEIR HOMEWORK.
ON CAMPUS TO DO READING IF ALL DIGITAL, AND NOT HAVING INTERNET AT HOME.
THE ONLY THING YOU ARE TALKING ABOUT THAT WOULD BE LIVE IS IF YOU YOU ARE TAKING A QUIZ OR A TEST.
THAT WOULD BE THE ONLY THING AND A LOT OF THEM, I DON'T THINK TAKE IT IN CLASS.
>> THEY WILL HAVE IT DOWNLOADED ON THEIR DEVICE.
WHEN THEY DON'T HAVE THAT CLASS ANY MORE, THEY DELETE IT?
>> YES, BASICALLY A LOT OF THE DIGITAL E-TEXT IS LIKE RENTING A BOOK ANYWAY, THE DIGITAL FOR THE 6-9 MONTHS.
THAT'S PRETTY MUCH HOW THE PUBLISHERS DO IT.
SOME YOU GET FOREVER LIKE THE SHAKESPEARE.
ROMEO AND JULIET, YOU KEEP THAT FOREVER.
BUT MOST REALLY FOR THAT SEMESTER.
>> C. ROGERS COMPTON: A CERTAIN WINDOW?
AND WHERE JOHN IS EXACTLY RIGHT.
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IN A MINUTE ABOUT, WE HAVE A TOOL IN PLACE LIVE TODAY ON YOUR CAMPUS, -- FOLLOW DISCOVER, IT HELPS THE FACULTY WHERE THEY CAN SEE ALL THE DIFFERENT BOOKS.IF YOU ARE TEACHING ACCOUNTING 101, YOU COULD SEE ALL THE DIFFERENT OPTIONS, THEY WILL HAVE DIGITAL, PRINT AND ALL THE DIFFERENT PRICE POINTS AND ALSO PEER REVIEWS.
YOU COULD LOOK AND SEE IF OTHER INSTITUTIONS YOU ARE LOOKING AT ARE SIMILAR, SEE WHAT OTHER FACULTY ARE DOING, SEE IF THEY LIKE THE BOOK, OR NOT LIKE THE BOOK, IT HAS ALL THIS INFORMATION.
AGAIN, WE ARE THE LARGEST PROVIDER OF COURSE MATERIALS IN THE NATION.
SO WE HAVE OVER 7,000 PUBLISHERS AND ALL THE DIFFERENT BOOKS AND EVERY OPTION SO THE FACULTY COULD BE A LOT MORE INFORMED WHEN THEY ARE PICKING THE OPTION THAT GOES WITH THIS ONE.
THE OPPORTUNITY OVER THE COURSE OF TIME, WE CAN GET THERE IF THAT'S WHERE YOU WANT TO GO.
WE CAN HELP WITH HAVING AN O.E.R. CURATION CONTENT WORKING ON YOUR CAMPUS.
WORKING ON DIFFERENT AREAS IF YOU WANT TO GO TO 100% DIGITAL.
IT'S UP TO YOU GUYS HOW FAST YOU WANT TO GET THERE.
>> WHAT IS THE PROCESS FOR FACULTY AND PROPOSED HARD COPY TEXT.
WE DO IT FOR EVERY SINGLE ONE.
IF THEY ARE PICKING A DIGITAL OPTION WE CAN DO A PRINT-ON-DEMAND, OR ALL THESE WHEN THERE'S AN EBOOK, THERE'S ALSO A PHYSICAL BOOK.
BASED ON HOW YOU DO IT, IF FACULTY SYS WE WANT A PHYSICAL BOOK THAT WILL BE THIS OPTION.
>> WE WANT THEM TO MOVE TO THE OTHER WAY.
>> YOU WANT TO SWITCH TO DIGITAL? THAT'S HOW WE CAN SET THIS UP.
FOR THE FEW STUDENTS WHO WANT PHYSICAL, YOU CAN PRINT ON DEMAND.
>> IF WE HAVE FIVE FACULTY WHO SAYS I WANT THIS HISTORY BOOK TO BE USED CURRENTLY AVAILABLE ONLY IN HARD COPY WOULD YOU GO OUT AND TALK TO THE PUBLISHER?
WHAT WE HAVE DONE WITH THIS ANALYSIS, WE ALREADY PICKED.
HERE ARE THREE OPTIONS SIMILAR TO THIS HISTORY BOOK YOU COULD SWITCH INTO A DIGITAL AND IT'S ALMOST IDENTICAL.
BECAUSE THAT'S WHAT WE HAVE DONE WITH THE 27,666, ALL THAT DIDN'T HAVE THE EXACT EBOOK WE PICKED THREE DIFFERENT SIMILAR EBOOKS FOR THAT.
AGAIN, AT THE FACULTY'S OPTION BUT WE WILL GIVE THAT TO YOU GUYS.
>> YOU CAN, AS A STUDENT, SAY I WANT A PRINT COPY OF THIS BOOK.
SO WE WILL PRINT IT ON DEMAND.
>> BUT THEY PAY THE COST, RIGHT?
WE INVESTED MILLIONS IN THE TOOL SET, FULL ACCESS TO EVERYTHING ACROSS-THE-BOARD, IT'S PART OF BEING A PARTNER WITH US.
WE ALSO HAVE A $2.5 MILLION COMMITMENT OVER A 10-YEAR CONTRACT.
WE WILL PARTNER AND WE WILL FUND AN OFFICE OF CONTENT CURATION AND COURSE WARE DEVELOPMENT.
WE NEEDED THAT, RATHER THAN CREATE IT OURSELVES.
TO HELP US WITH OUR FACULTY WHO WANT TO MOVE IN THE O.E.R.
>> THIS IS EXCITING BECAUSE YOU HAVE FACULTY OUT THERE THAT LOVE TIS, WANT TO MOVE INTO A NEW AGE OF TEACHING AND WE WILL HELP FUND IT AND WE WILL BRING THE BEST AND BRIGHTEST O.E.R.
PROVIDERS THAT REALLY WANT TO DO IT.
IF THEY REALLY WANT IT AND WE HAVE THE EX -- EXPERTISE THEY WANT IT AND WE WILL DO IT AND THAT REALLY DRIVES THE COST DOWN.
>> JL S. WILLIAMS: WHO IS YOUR COMPETITION?
AMAZON SELLS COURSE MATERIALS.
THEY WILL SELL PROBABLY ONLY ABOUT 10% WAT YOU CURRENTLY SELL ON CAMPUS.
SELL BIGGEST COURSES, ACCOUNTING 101, ECON 101, ETC.
>> C. ROGERS COMPTON: IN TERMS OF, WE WILL LEAD THE NATION ON
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DIGITAL DLIVERY AND AFFORDABILITY, HOW MANY OTHER HIGHER RATE INSTITUTIONS ARE DOING THIS?WE RUN THE WHOLE STATE OF VIRGINIA, VIRGINIA COMMUNITY COLLEGE SYSTEM.
WE HAVE BEEN TESTING A LOT OF DIFFERENT AREAS.
AND THEY ARE DOING A LOT OF TEST-AND-LEARN WITH IT.
THEY ARE ABOUT TO GO LIVE WITH A COUPLE OTHER SMALLER CAMPUSES GOING 100% WITH TUITION.
IVY TECH IN INDIANA, THEY ARE DOING THIS AND NOW THEY ARE TALKING ABOUT HOW TO GO EXACTLY WHAT YOU ARE TALKING ABOUT.
WE HAVE A LOT OF INSTITUTIONS RIGHT NOW THAT HAVE DONE IT THAT DO THIS.
FLORIDA IS ONE OF THE BIGGEST ONES RAPIDLY GROWING.
XAVIER JUST DID A BIG ONE WHERE THEY START WITH ALL FRESHMEN, TOUTED IT OUT, HAD ONE OF THEIR BIGGEST CLASSES EVER, THEY COULDN'T BELIEVE HOW MUCH OF A BIG WIN IT WAS, PEOPLE COMING IN, THE PARENTS WERE -- THANK YOU FOR MAKING THIS EASY.
THANKS FOR TAKING THE FRICTION AWAY.
TAKING ONE LESS WORRY FROM STUDENT IN THE FAMILY EVERYTHING IS COMBINED AS WE GO THROUGH.
THIS YEAR ALONE, THIS FALL WE JUST FINISHED, 150 INSTITUTIONS HAVE A FORM OF THIS, WHAT WE CALL TUITION WITH BOOKS.
>> WE LIKE TO ALWAYS SAY HOW THIS ALIGNS WITH OUR STRATEGIC PRIORITIES IN MEETING THE GOALS OF 60 X 30.
WE HAVE SHOWN AND HISTORY SHOWS THIS INCREASES COMPLETION RATES BUT IT WILL ALSO HELP REDUCE THE DEBT, BECAUSE IN ESSENCE THEY AREN'T GOING TO TAKE OUT THAT DEBT TO BUY THEIR BOOKS, THEY WILL ALREADY BE INCLUDED BUT A BETTER SAVINGS OF WHAT THEY HAVE NOW.
IMPACT INCOME DISPARITY THROUGHOUT THE COMMUNITY.
REDUCING THE COST OF COURSES SIGNIFICANTLY WHILE SUPPORTING.
THEY WILL HAVE THAT ACCESS TO LEARNING MATERIALS TAT WILL HELP THEM GET THIS.
THANKS TO FOLLETT WE DID AN EXPERIMENT IN THEIR MATH DEPARTMENT AND PROVIDED A MATH TUTORIAL FREE.
THE COMMENTS WERE THE MOST, THE BEST PART OF THE WHOLE THING TO READ.
LISTENING TO STUDENTS SAYING WHY DON'T WE HAVE THIS ACROSS-THE-BOARD.
WHY DON'T WE HAVE THE MATERIALS, AS MUCH AS WE ARE DEALING WITH EARLY LEARNING HIGH SCHOOLS.
LEARNING MATERIALS HAVE BEEN PART OF THE PROCESS.
THAT'S WHAT WE ARE TRYING TO DO IS CONTINUE THAT PROCESS.
YOU CAN READ, I'M NOT GOING TO READ EVERY SINGLE ONE BUT IT DOES FOLLOW STRATEGIC POLICIES WE HAVE, WHAT WE ARE TRYING TO DO.
WHAT'S IMPORTANT HERE IS WE ARE SERIOUS ABOUT STUDENTS COMPLETING.
WE ARE SERIOUS ABOUT STUDENTS COMPLETING.
>> HOW DOES IT WORK? TODAY W HAVE A FOLLETT DISCOVER ACCESS IN PLACE FOR STUDENTS.
THINK OF IT LIKE YOUR OWN BOOKSHELF TIED RIGHT INTO YOUR LEARNING MANAGEMENT SYSTEM.
WE ARE ALREADY INTEGRATED AND UP AND RUNNING.
EVERY PUBLISHER WE HAVE, IT DOESN'T MATTER WHAT YOUR FACULTY PICK, WE WILL GIVE OPTIONS AND SHOW PRICE POINTS ALL THE DIFFERENT THINGS, PEER REVIEWS, EVERYTHING GOES OFF THE SHELF, SAME WITH O.E.R.
THINK LIKE A STUDENT WHO HAS 2-3, 4 CLASSES.
THEY COULD HAVE 2, 3, 4 DIFFERENT PUBLISHER.
>> IS FOLLETT A PUBLISHER ITSELF?
>> NO, WE ARE JUST THE PLATFORM, THE CURATION, THE PROVIDER OF ALL PHYSICAL AND DIGITAL ACROSS-THE-BOARD.
AND THEN FROM A FACULTY POINT OF VIEW, WE HAVE ADOPT.
ADOPT IS HOW YOU TELL US WHAT EXACTLY DO YOU WANT TO TEACH AS YOU GO ACROSS-THE-BOARD.
SO WHAT IS YOUR FACULTY EXPERIENCE, A SINGLE SIGN, THEY DON'T HAVE TO HAVE ANOTHER PASSWORD AND FIGURE OUT HOW TO GET IN, IT'S AUTOMATICALLY IN THEIR LEARNING MANAGEMENT.
IT HOLDS UP O.E.R., IT DOESN'T MATTER IF IT IS OPEN STACKS, IT COULD BE MERLOT.
THEY CAN SEE THIS DIGITAL ONE, THIS PRICE POINT 50, THIS ONE IS 30, THIS ONE IS 80 TEY COULD SEE PEER REVIEWS WITH THAT AND IT'S VERY SIMPLE, WHEN THEY HIT ADOPT IT SEAMLESSLY GOES INTO THE DIGITAL.
>> REGARDLESS OF PRICE POINT THOUGH, IT'S A FLAT RATE TO THE STUDENT?
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WE THINK WE HAVE A LOT OF CAPABILITIES TO SUPPORT THE DALLAS COUNTY PROMISE.>> C. ROGERS COMPTON: YOU ARE TALKING ABOUT PAYING FOR THE MATERIALS AT THE SAME TIME -- THAT WOULD BE AN EXTRA FEE TO THE STUDENT ON TOP OF WHAT THEIR ACTUAL TUITION IS?
>> I WOULD NOT PROPOSE A FEE, BUT I WOULD LIKE TO SEE IT BUNDLED WITH TUITION.
THIS IS WHAT IT CSTS TO GO TO COLLEGE.
WE HAVE STAYED AWAY FROM THESE.
AND THERE'S NOTHING TO STOP US.
WE WILL TALK ABOUT THAT IN A MINUTE.
BECAUSE THAT WOULD BE A POLICY CHANGE FOR THIS BOARD.
>> C. ROGERS COMPTON: THE REASON I'M ASKING IS THAT, SORRY ABOUT THAT, WE CONSIDER TUITION INCREASES, A BUNDLE CAN WE LOOK HOW MUCH IT WOULD BE INCLUDING THESE BUNDLES?
>> RIGHT NOW WE HAVE NOT INCREASED TUITION, AS YOU ARE AWARE, FOR A NUMBER OF YEARS.
PARTLY BECAUSE WE HAVE BEEN WORKING ON THIS AND KNOWING IF IT WAS IMPORTANT FOR US TO INCREASE THE USE OF OUR LEARNING MATERIALS FROM DAY ONE, THAT WOULD PROBABLY BE THE BEST WAY TO DO IT IS BUNDLE IT ALL TOGETHER.
SO WE HAVE NOT WANTED TO COME THROUGH WITH SMALL TUITION INCREASES OR OTHERS, KNOWING THIS IS WHAT WE WERE TRYING TO ACCOMPLISH IN THE LONG RUN, ALL INCLUSIVE COSTS TO GO TO COLLEGE.
THAT'S WHERE DALLAS DOES A GOOD JOB, UNIVERSITIES AND OTHER COMMUNITY COLLEGES THAT QUITE FRANKLY FEE PEOPLE TO DEATH.
>> C. ROGERS COMPTON: I'M JUST TRYING TO GET A FEEL FOR OUR PRICE INSTRUCTIONS WOULD BE.
>> JUST TO THROW OUT A COUPLE NUMBERS.
WE ARE CURRENTLY AT $59 PER SEMESTER HOUR.
WE STARTED WITH THE $20 AND ADDED THAT IN, THAT WOULD MAKE IT $79.
THE STATE AVERAGE FOR COMMUNITY COLLEGES WITH NO LEARNING MATERIALS INCLUDED IS $89.
WE WOULD STILL BE $10 UNDER THE AVERAGE AD WE WOULD INCLUDE LEARNING MATERIAL AT 50% CHEAPER PRICES.
SO WHILE IT TALKS ABOUT AN INCREASE, AND I WANT TO LOOK A LITTLE LATER YOU WILL ACTUALLY SEE WHO THE STUDENTS SAY PER COST A BUSINESS CASE.
>> WE DO A LOT WITH K-12 PART OF FOLLETT.
WE HAVE A LOT OF PROGRAMS CURRENTLY DO IT.
WE WORK WITH MOST PUBLIC LIBRARIES, SO WE THINK WE BRING A LOT OF SUPPORT TO THE DALLAS COUNTY PROMISE THAT GO FORWARD.
DEVELOPMENT, THIS WOULD BE A HUMONGOUS WIN.
AREAS YOU ARE INTERESTED IN AND FACULTIES ARE PASSIONATE ABOUT, CREATING YOUR OWN CONTENT.
THAT'S THE BEAUTY OF WHAT YOU COULD DO, YOU TAKE SOMETHING ALREADY THERE AND BUNDLE IT TO WHAT YOU TEACH AND IT BECOMES YOUR CONTENT.
WE WOULD SET IT UP AND FUND THE WHOLE THING.
IT WOULD REALLY BE MORE TRAIN THE TRAINERS ON THE DIGITAL SIDE.
YOU WILL SEE HOW EXCITED YOUR FACULTY GET AND STUDENTS AS PART OF THAT CLASS.
A LOT WHO TESTED, USUALLY ENGLISH, MATH, SOCIAL SCIENCES.
THESE ARE AREAS THAT THE FACULTY I VERY PASSIONATE ABOUT THIS.
>> C. ROGERS COMPTON: WHICH FACULTY DO YOU CONSULT WITH?
>> BASICALLY WE OPEN TO YOU GUYS.
WHAT YOU FIND ON YOUR CAMPUSES, YOU HAVE A GROUP OF THEM THAT ARE VERY VOCAL AND PASSIONATE ABOUT THIS CONCEPT AND SO THOSE ARE THE ONES YOU START WITH.
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ORGANIZATIONS, YOU MENTION SOME OF THEM WHERE YOU CAN GET O.E.R. CONTENT ALREADY.THAT'S GREAT, AND THAT LOWERS THE COST, IT DOESN'T NECESSARILY ENGAGE OUR FACULTY IN THE PROCESS.
SO THIS IS REALLY AS MUCH ABOUT ENGAGING THE FACULTY AS IT IS ABOUT THE COST.
STUDENTS WERE NOT IN THAT, WILL THEY BE HAVING TO PAY ADDITIONAL FOR THEIR COURSE BOOKS? THIS INCLUDES ANYTHING WE OFFER FROM A CREDIT STANDPOINT TRANSFERABILITY STANDPOINT.
>> THE POINT BEING, THERE MAY BE SOME AREAS WE CAN NEVER GET TO DIGITAL OR GET TO IT BECAUSE THE ORGANIZATION THAT CERTIFIES, DOES THE ASSESSMENT, THEY OFTEN SELL THE LEARNING MATERIALS AS WELL.
>> SO THAT'S ALL INCLUDED I HERE WITH THE RECOGNITION THAT ODDS ARE, MAYBE SOME DAY BUT PROBABLY NOT IN MY LIFETIME WE WILL GET 100%.
>> PROPOSITION GOING OUT AND BUYING DIGITAL VERSIONS OF EVERY CONTENT, ANY FACULTY MEMBER COULD NEED.
LET'S GO BACK 5 YEARS, 10 YEARS, WHATEVER YOU WANT TO GO BACK.
THIS IS GOOD NEWS FOR US, THE PARENT AND THE STUDENT.
SO WHERE ARE YOU MAKING YOUR MONEY NOW?
>> WE INVESTED HEAVILY IN THE DIGITAL TANSFORMATION COURSE MATERIALS.
FOLLOW A 145-YEAR-OLD COMPANY.
WE ARE 145 YEARS OLD FOR A REASON.
WE ARE ALWAYS LOOKING TEN YEARS AHEAD.
DIGITAL IS THE FUTURE OF HIGHER-ED.
WE HAVE INVESTED IN ALL THE INFRASTRUCTURE TO MAKE IT AFFORDABLE AS YOU GO THROUGH.
WE FIGURED OUT WITH DIGITAL, YOU TAKE OUT A LOT OF COSTS, RIGHT? THERE'S A LOT OF BREAKAGE AND ISSUE THAT'S GO WITH IT.
THAT'S HOW THIS COULD BE A WIN FOR EVERYONE ACROSS-THE-BOARD.
>> C. ROGERS COMPTON: WELL, YOU'VE GOT WHAT, 100% OF STUDENTS PAYING MATERIALS PAYING THROUGH TUITION, RIGHT NOW YOU HAVE ABOUT 60-70% OF STUDENTS BUYING MATERIALS.
>> WE ARE STILL GOING TO PSH THOSE PUBLISHERS DOWN EVEN FURTHER.
>> START AT SIX FOOT AND COME DOWN TO 4'5? [CHUCKLES]
>> DR. MAY MENTIONED THIS ERLGIER.
CURRENTLY IF ALL STUDENTS BOUGHT BOOKS IT WOULD BE $51.4 MILLION THEY WULD HAVE SPENT, THIS WOULD ONLY BE $26.7 MILLION OR SAVING $27 MILLION OVER TIME.
ONE EXPENSIVE PROGRAM, POPULAR BUSINESS PROGRAM, THE INDIVIDUAL COURSE SAVINGS AVERAGES $88.59.
A DEGREE WOULD BE REDUCED BY $1,236.
>> THAT'S DOING EXACTLY WHAT WE ARE DOING NOW.
>> NURSING COURSE SAVINGS IS $156.
WE ALL KNOW THOSE ARE EXPENSIVE, 72% SAVINGS, DEGREE WOULD LOWER BY $2,652.
IMPROVED GRADES, IMPROVED COURSE COMPLETIONS, IMPROVED RETENTION, DECREASED TIME CERTIFICATE OR DEGREE COMPLETION.
THESE ARE A LOT OF THE MEASUREMENTS WE USE IN THE OUTCOME-BASED FUNDING THAT WE ARE DOING.
SO WHAT ARE WE GOING TO DO NEXT? WE ARE GOING TO FIND A PROJECT LEADER AND DETERMINE TIME LINES.
I HAVE A BOSS THAT WOULD LIKE TO SEE THIS DONE NEXT WEEK.
I'M TRYING TO BUY SOME TIME WITH THAT.
BUT THERE'S CONSIDERATIONS THAT HAVE TO BE MADE SUCH AS THE FUNDING OF THE LEARNING
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MATERIALS IN WITH TUITION.I THINK THERE WILL BE ONE OR TWO OF YOU THAT MIGHT WANT TO TALK ABOUT THAT MORE THAN JUST THIS AFTERNOON.
WE NEED TO COMMUNICATE THIS WITH VICE PRESIDENT, DEAN, AND MY FAVORITE, THE FACULTY.
THAT COMMUNICATION PROCESS WILL TAKE TIME AND GET ALL THEIR QUESTIONS ANSWERED AND GO FOR THE BUY-IN.
WE AE THEN WORKING, THIS WAS WRITTEN UP ACOUPLE WEEKS AGO BUT WE ARE DETERMINED TO MAKE SURE WE HAVE ALL THE I.T.
RESOURCES WE NEEDED WHEN WE ROLL THIS OUT.
THE LAST THING WE WANT TO DO IS ROLL OUT DIGITAL MATERIALS AND THEY CAN'T GET ONLINE.
WE NEED TO COMMUNICATE THIS WITH OUR STUDENTS WHAT THEY ARE GETTING AND HOW IMPORTANT IT IS FOR THEM TO HAVE THE LEARNING MATERIALS FROM DAY ONE.
YOU CAN'T GO SHOP AT AMAZON EVEN LONGER AND BEAT, WE ARE GOING TO BE BEATING THOSE PRICES.
>> THAT'S ACTUALLY A GOOD POINT WITH THIS.
DEPENDING ON HOW WE STRUCTURE IT, IF WE DO IT AS A FEE, FEDERAL LAW WOULD REQUIRE AN OPT-OUT.
PEOPLE WOULD CHOOSE NOT TO GET THE MATERIALS.
IF IT'S BUNDLED IN WITH TUITION, THAT DOESN'T REQUIRE AN OPT-OUT MATERIAL OR OPTIONAL THERE AND STUDENTS WOULD THEN AUTOMATICALLY GET DAY-ONE IN THAT PROCESS.
>> YOU HAVE MY PERSONAL COMMITMENT AS PRESIDENT OF FOLLETT, WHATEVER RESOURCES YOU GUYS NEED, WE KNOW HOW TO DO THIS.
WE COULD DO IT AS FAST OR AS METHODICAL AS YOU GUYS WANT.
WHATEVER WORKS FOR DALLAS COUNTY.
>> C. ROGERS COMPTON: WHAT IS THE ESTIMATED TIME LINE IF THE BOARD APPROVES STUDENTS HAVING THE MATERIALS FROM DAY ONE?
>> WELL, WE WOULD HAVE TO APPROVE THE BUNDLING OF TUITION OCTOBER'S BOARD MEETING TO BE EFFECTIVE FOR THE SPRING SEMESTER.
WE HAVE TO, ANY TUITION CHANGE WE MAKE HAS TO BE MADE BEFORE WE START REGISTERING FOR THAT SEMESTER.
SO FALL, WE START REGISTERING, HELP ME, PEOPLE, APRIL? MAY?
>> FOR FALL OR SPRING? ARE YOU TALKING ABOUT FALL?
>> WE WOULD HAVE TO MAKE IT, IF WE ROLL OUT IN THE SUMMER OR FALL WE WOULD HAVE TO MAKE A DECISION PROBABLY MARCH OR APRIL.
>> AND OUR I.T. SYSTEM CAN HANDLE THIS BY FALL OF 2019?
>> TURNOVER HERE WE MET WITH SOME FOLLETT PEOPLE, HE DIDN'T COME OUT OF THAT MEETING CRYING HE NEEDED MORE MONEY, SO I THOUGHT IT WENT WELL.
WE MET WITH OUR CHIEF DIGITAL OFFICER WAS AT THAT MEETING THE GOOD NEWS IS ALREADY LIVE AS THE INTEGRATION -- IT'S ALREADY LIVE ON YOUR CAMPUSES TODAY.
>> YOU KEEP SAYING THERE'S APPROXIMATE? THERE'S A LOT OF FOLKS WHO MAKE MONEY ON ROYALTIES AFTER THEY HAVE PRODUCED BOOKS AND SOMETIMES APPROXIMATE ISN'T WHAT -- YOU KNOW, IT'S KIND OF LIKE SAYING, WELL, IT'S ALMOST THE SAME.
SO THERE'S NOT GOING TO BE AN EXACT CHANCE OF GETTING THE EXACT BOOK.
>> THE FIRST ONE, THE 48.52, YOU WILL GET WHATEVER THE FACULTY WANTS.
WE ARE JUST GIVING THE FACULTY OPTIONS SO THEY COULD SEE WHAT'S OUT THERE AND AVAILABLE AND MAKE THE BEST DECISION FOR BOTH THEM AND THE STUDENTS.
>> OKAY, BECAUSE SOMETIMES APPROXIMATE JUST --
IF YOU GO DOWN TO THE $14.50, FROM THE $20 CREDIT HOUR.
THERE'S JUST NOT PHYSICALLY DIGITAL BOOK EVERY SINGLE OF THE 27,666.
BUT THE OPTION YOU ARE LOOKING AT, IT IS THERE.
THEY GET TO PICK THE CURRENT PHYSICAL BOOK OR DIGITAL TAT THEY WANT.
>> THIS IS A HUGE CHANGE HAVING TO GO ABOUT DOING BUSINESS FOR STUDENTS AND FACULTY.
QUESTION TIME LINE, WE NEED TO MAKE A POLICY DECISION ON TUITION TO IMPLEMENT THIS IN THE SPRING SEMESTER OF THIS YEAR.
[00:40:01]
IS THERE ANY THOUGHT THAT SHOULD BE GIVEN -- IMPLEMENTATION IN TERMS OF LEARNING OPPORTUNITY FOR SEMESTER IN TERMS OF WORKING THE KINKS OUT BEFORE WE DO THIS ACROSS THE ENTIRE DISTRICT FOR EVERY PROGRAM.>> THAT'S WHAT TE LAST SLIDE WAS ABOUT, WE WERE DISCUSSING THOSE THINGS AND TRYING TO WORK WITH THAT.
THERE'S ALSO THE IDEA HOW DO YOU ROLL IT OUT.
IF YOU GIVE IT TO ONE CAMPUS FOR ONE SET OF COLLEGES AND THE OTHERS DON'T HAVE IT, DO YOU DO IT BY COURSES? WE HAVE BEEN DEBATING THIS AMONGST OURSELVES AS WELL THE LAST YEAR OR TWO, HOW TO ROLL THIS OUT.
>> M. LIRA BRAVO: ANY PAID PROJECT.
>> JL S. WILLIAMS: EVEN DOING JUST ONE COLLEGE OR GROUP OF DISCIPLINES OR SOCIAL SCIENCES OR NATURAL SCIENCES, THAT'S STILL A BIG UNDERTAKING.
AND THERE IS A LOT OF INTEREST OF FACULTY AROSS-THE-BOARD ON THIS AS WE HAVE GOTTEN INTO IT AND FRANKLY OUR FOLKS ARE USING THE TECHNOLOGY VERY WELL.
YOU TOLD ME WE WERE LEADING THE NATION IN TERMS OF BOOK ADOPTION PROCESS.
>> YOU GUYS HAVE BEEN FANTASTIC.
BUT WITH 24,000 OF OUR STUDENTS GOING TO MULTIPLE COLLEGES IF WE PICK A COLLEGE NOW THEY HAVE TO DEAL WITH IT IN TWO DIFFERENT WAYS AS WE GET THERE.
OR THREE OR FOUR DIFFERENT WAYS.
WE ARE BEING THOUGHTFUL OF THE PROCESS.
AT THE END OF THE DAY IT'S TO MAKE IT BETTER FOR THE STUDENT.
THAT'S WHAT WE WILL HAVE TO DECIDE THE RECOMMENDATION.
>> JL S. WILLIAMS: ROLLING THINGS OUT IN SUMMER BT THE ONLY PROBLEM WITH THE SUMMER IT DOESN'T HAVE VOLUME TESTING.
BECAUSE IT'S A SMALLER SUBSET, BUT ONE OF THOSE TIMES YOU HAVE A SMALLER SUBSET TO ROLL SOMETHING OUT.
BUT IF THERE'S SOMETHING TO DO WITH 80,000 STUDENTS GETTING IT, AS OPPOSED TO 20-30 YOU DON'T SEE THAT WITH THE SUMMER.
BUT THAT'S THE DEBATE WE ARE CURRENTLY WORKING ON INTERNALLY HOW DO WE DO THIS AND MAKING SURE WE HAVE FACULTY AND STUDENT SUPPORT.
WE DON'T GET THE TIME LINE, THE COMMUNICATION IS WHAT WILL HELP DRIVE US.
>> WE CAN SUPPORT WHATEVER WORKS FOR YOU GUYS.
>> DOES FOLLETT SUPPORT INCLUDE THE DEPLOYMENT, THE MAINTENANCE AND THE ASSET TRACKING FOR ALL THE HARD WORK NECESSARY FOR 80,000 STUDENTS?
THE BEAUTY IN THIS PROGRAM IS THE PHYSICAL, THEY GET TO KEEP.
SO IF IT'S A NEW BOOK, A USED BOOK, IT'S PART OF IT.
IT'S NOT LIKE WHERE THEY HAVE TO BRING IT BACK AND THE DIGITAL WE KNOW HOW TO TURN IT ON, IF IT'S WHAT WE CALL SEMESTER, IT TURNS OFF AUTOMATICALLY AT A CERTAIN POINT.
>> ONE THING THE STUDENT WILL RECEIVE FOR TUITION INCREASE THEY WILL GET A FULLY FUNCTIONAL PLATFORM LIKE A CHROME BOOK OR IPAD?
>> NO -- THE READERS ARE A CHEAP, I WAS QUOTING $60, BUT IT'S NOW DOWN TO $50.
WE WOULD FIND AN ALTERNATIVE FOR THOSE WHO HAVE -- FIRST OF ALL FINANCIAL AID WILL PAY FOR A COMPUTER OF THEIR CHOICE.
THEY CAN PICK ANYTHING THEY WANT.
THAT'S PART OF THE COST OF ATTENDANCE THEY CAN APPLY.
SOME KIND OF LOW-COST READERS WE WILL FIND A WAY TO MAKE THOSE AFFORDABLE WITHIN PART OF THIS WHOLE PROJECT AND WE AREN'T GOING TO TRACK THEM.
IT WILL BE ONE OF THOSE THINGS, THAT'S PART OF YOUR EDUCATION YOU HAVE TO BE LEARNING HOW TO USE THESE MATERIALS BECAUSE WHEN YOU GO TO THE JOB THEY WILL EXPECT YOU TO LOOK AT THESE THINGS.
>> WHAT'S THE TIMING OF THE PROCUREMENT WITH FOLLETT AND PROCESS WHICH THAT PROCUREMENT WILL BE RUN AND THE BUDGET IMPACT? HAVE WE FULLY CONTEMPLATED THE COST OF FOLLETT IN THE BUDGET WE JUST APPROVED?
>> YES, THERE ARE NO ADDITIONAL COSTS TO THE DISTRICT.
WHAT WE ARE TALKING ABOUT IS THE COST OF THIS IS AN AVERAGE COSTING SOLUTION FROM LOOKING AT ALL THE COURSE, CREDIT COURSES WE OFFER AND THEN THE REIMBURSEMENT COMES FROM THAT TUITION AT $20 A SEMESTER CREDIT HOUR TO PAY FOR IT.
SO EVERYTHING, IT'S COST-NEUTRAL TO THE DISTRICT.
THAT'S PART OF WHAT WE ARE WORKING ON WITH A 3-5 YEAR PROJECTION THAT HAS BUILT INTO IT, WHAT I THINK MIGHT BE OVER TIME.
BUT I HAVEN'T FINISHED THAT YET.
YOU SEE AN INCREASE IN TUITION
[00:45:01]
AND INCREASE IN BOOK EXPENSE OF BUYING THESE BUT THE NET EFFECT OF THE BOTTOM LINE WOULD BE NO CHANGE.>> WHEN WE DID OUR LAST FIVE-YEAR CONTRACT WITH FOLLETT, ARE WE IN YEAR THREE OR FOUR OF THAT CONTRACT?
>> AT THAT TIME WE DID SOMETHING THAT ONLY A HANDFUL OF INSTITUTIONS AND NATIONS HAVE DONE WHEN WE DECLINED ANY PROFIT MARGIN ON THE LEARNING MATERIALS.
SO WE REDUCED TE COST BY 17% AND PASSED THAT SAVINGS ONTO STUDENTS.
THAT RESULTED IN A MODEST BUMP OF 6% INCREASE OF STUDENTS GETTING MATERIALS BUT WE REALIZED WE WOULD HAVE TO D SOMETHING MUCH MORE.
>> ONE THING YOU BROUGHT UP A WHILE AGO, HOW TO DO THIS, I DON'T THINK YOU USED THE WORD TEST BUT I THINK THE IMPLEMENTATION IS SO KEY HERE BECAUSE WE DON'T NEED TO HAVE THE BEST THING THAT'S EVER HAPPENED SINCE SLICED BREAD, ALL THE SUDDEN PEOPLE TALKING ABOUT IT DOESN'T WORK.
IT'S GOT TO BE ONE WAY AND HIT IT HARD 100% AND DON'T BACK UP.
IT GOES OUT SOUR, IT WILL BE SOUR FROM NOW ON.
>> THINK ABOUT THE IMPLEMENTATION.
DO YOU MANAGE A CENTRALIZED CALL CENTER?
>> YES, WE USE BRIGHT WAVE, VITAL SOURCE, THE NUMBER ONE E-READER PLATFORM IN THE NATION, THEY HAVE A 365 24 HOURS A DAY CALL CENTER.
ANYTHING FROM THE PUBLISHER, THEY HAVE LIVE CHAT OR YOU CAN DO A CALL CENTER THAT GOES DOWN THAT PATH.
PLUS WE HAVE, WE DO A LOT OF WHAT WE CALL LUNCH AND LEARNS AND BRING PEOPLE TOGETHER AND TEACH THEM, BASICALLY ALL THE HELP DESKS ARE OPEN 24/7.
A LOT OF STUDENTS WILL BE OUT AT 2:00 IN THE MORNING SUNDAY NIGHT BEFORE, SO IT'S CONSTANT.
>> IT'S PROBABLY IMPORTANT TO NOTE TOO, WITH 48% OF OUR LEAR NING MATERIALS NOW IN DIGITAL FORMAT THAT OUR FOLKS ARE USING, THAT'S PROBABLY CONSIDERABLY MORE THAN 48% OF OUR STUDENTS ARE USING IT BECAUSE THEY ARE GOING TO BE DOING IT BOTH WAYS.
SO WE ARE PROBABLY UPWARDS OF 50,000 STUDENTS RIGHT NOW USING DIGITAL.
>> YOU HAVE A LARGE POPULATION TODAY.
AGAIN, WE ANALYZED EVERYTHING YOU DID LAST YEAR THAT ALREADY DOES THE DIGITAL.
NOW THE DIFFERENCE WOULD BE --
>> RALLY WE AREN'T DOING ANYTHING TO ADD TO THE LEARNING CURVE OF DIGITAL TODAY.
>> [LAUGHTER] NEED TO MODEL BEHAVIOR.
>> IF I MIGHT SUGGEST THOUGH, IT SEEMS LIKE THE COMMUNICATION IS A LITTLE BIT BACKWARDS.
IF WE PUT THIS OUT TO THE STUDENTS AND ASK THE STUDENTS IF THEY WERE WILLING TO PAY MORE TUITION IF THEY COULD GET THEIR BOOKS AT A REDUCED RATE ON DIGITAL, IF WE LOOKED AT THE STUDENTS AND THE STUDENTS WERE THE OES WHO WOULD SAY I CAN'T BELIEVE YOU HAVEN'T STARTED THIS BY NOW, WHY AEN'T YOU DOING THIS? THEY COULD TALK IT UP.
THEY COULD BE THE ONES TO DO THE COMMUNICATION BECAUSE LOTS OF TIMES IF I TOLD MY DUGHTER SOMETHING, SHE WASN'T GOING TO LISTEN.
BUT IF ONE OF HER FRIENDS SAID SOMETHING AT SCHOOL, ALL THE SUDDEN IT WOULD BE THIS WONDERFUL IDEA.
IF WE LOOK AT COMMUNICATING IT WITH THE STUDENTS FIRST, PUSH IT INSTEAD OF PULL IT, TO ME IT SEEMS THE STUDENTS WOULD BE THE FOLKS WHO WOULD KNOW THE BEST AND KNOW THE MOST ABOUT ARE YOU WILLING TO PAY $20 MORE A SEMESTER HOUR IN TUITION AND BOOKS AND THEN YOU GET IT DIGITAL.
[00:50:03]
SEE IF THAT IS SOMETHING THE STUDENTS ARE GOING TO TALK UP, WANT, EXCHANGE QUESTIONS AND THEN GO TO THE I.T. PEOPLE WITH THEIR CONCERNS AND THEN W TALK ABOUT WITH THE DEANS AND EVERYONE ELSE.AFTER THE STUDENTS HAVE ALREADY SAID, THIS WILL BE SO WONDERFUL, WHY AREN'T YOU DOING THIS FOR US? INSTEAD OF STARTING AT THE TOP.
YOU KNOW HOW IT IS WITH THOSE OLD PEOPLE, THEY DON'T KNOW WHAT'S GOING ON.
THEY HAVE NO IDEAS AND THEN ANYTHING THEY COME UP WITH WILL BE OH WE GOT TO DO IT THEIR WAY.
IF WE START IT AT THE BOTTOM, TO ME, IT SEEMS THE STUDENTS WOULD TALK IT UP, THE STUDENTS WOULD LOVE IT AND THEY WILL ASK AND THAT'S HOW WE WOULD PUSH IT THROUGH.
>> C. ROGERS COMPTON: I THINK THEY ARE ALREADY THERE, THEY ARE NATIVE, WHAT'S CALLED DIGITAL NATIVES WHEREAS I'M A FOREIGNER.
[LAUGHTER] I THINK ONCE WE IMPLEMENT IT, IT WILL SPREAD LIKE WILDFIRE ANYWAYS BECAUSE THERE ARE SO MANY THAT ARE THERE, IF YOU COULD GET THERE WITHOUT COSTING $500-600 MORE A SEMESTER, VERSUS $124 A COURSE.
>> THE COMMUNICATION TO TE STUDENTS IS, I THINK, WHERE WE NEED TO START, THAT'S OUR MARKET.
>> C. ROGERS COMPTON: THAT'S WHAT I'M SAYING.
ONCE IT'S IMPLEMENTED THAT MESSAGE WILL SPREAD LIKE WILDFIRE.
>> WE ARE NEAR THE END OF OUR TIME.
ANY OTHER QUESTIONS? PARTING CLOSING COMMENT, I'M LOOKING AT SLIDE 15 AND I'M THINKING 16 WEEKS AWAY.
REALLY FOR THE START OF THE SPRING SEMESTER AND ENROLLMENT IS 12 WEEKS AWAY.
CAN WE REALISTICALLY DO THIS SCALE OF IMPLEMENTATION ACROSS THE DISTRICT AND TIME FRAME? YOU ARE THE PROFESSIONAL AND YOU KNOW WHERE IT IS IN TERMS OF THE UP TAKE IN THE DISTRICT, THE FACULTY AND STUDENTS WHO WILL HAVE TO LIVE WITH THIS THING.
IT'S IMPORTANT WE DO IT RIGHT AND THE TIME LINE BE RIGHT T MAKE SURE IT'S SUCCESSFUL.
YOU WILL BRING A POLICY CHANGE.
>> WE HAVE BEEN WORKING BEHIND THE SCENES.
YES, I'M A PATIENT PERSON UNTIL WE GET IT RIGHT AND WE HAVE GOTTEN IT RIGHT.
>> FROM OUR SIDE WE CAN EXECUTE WHATEVER TIME LINE YOU HAVE.
IF SPRING IS THE RIGHT ONE, WE WILL DO IT, IF IT'S SUMMER, WE WILL DO IT.
FOLLETT 100% COMMITMENT WE WILL MAKE IT.
AND YOU ARE BRINGING US BACK NEXT MONTH, RIGHT?
>> THANK YOU SO MUCH FOR YOUR TIME, APPRECIATE IT.
>> THERE
* This transcript was compiled from uncorrected Closed Captioning.