[Finance and Facilities Update Tishka Thomas and Scott Wright]
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GOOD MORNING, EVERYONE. MY NAME IS TIM MARSHALL.
I'M THE CHIEF INNOVATION OFFICER FOR THE COLLEGE.
AND TODAY I'M KICKING OFF THE SECOND DAY OF OUR SPRING 2021 START.
WE'VE GOT QUITE A SLATE OF PRESENTERS TODAY, MOSTLY FROM THE OPERATIONS AREAS, WHEN WE'LL BE PROVIDING UPDATES FROM ALL OF THE GROUPS.
I HOPEFULLY CAN FIT EVERYTHING THAT I HAVE TO FIT INTO THE NEXT 30 MINUTES, THE IT UPDATES THAT ARE GOING ON AT DIFFERENT CAMPUSES AND THROUGHOUT THE DISTRICT.
AND SOME OF THESE ARE REACHING EVEN FURTHER INTO OUR COMMUNITY.
SO SO WITH THAT BEING SAID, LET'S GET STARTED.
GO AHEAD AND PULL UP THE SLIDES AND.
SO AS YOU ALL KNOW, BEGINNING IN MARCH, THE DIFFERENT IT GROUPS AROUND THE DISTRICT WERE BASICALLY UNIFIED INTO A SINGLE DELIVERY STRUCTURE AND THEY'LL BE GOING THROUGH SOME CHANGES THAT AFFECT OUR INTERNAL DEPARTMENTS.
WE WANT TO MAKE SURE THAT OUR SERVICES AND OUR COMMITMENT REMAIN THE SAME TO THE STUDENTS, THE FACULTY, STAFF AND THE COMMUNITY THAT WE SERVE.
AND IN MANY CASES, THIS CONSOLIDATION WILL ALLOW US TO ACTUALLY INCREASE SERVICES TO WITH REGARDS TO MAKING THINGS MORE CONSISTENT FROM A DELIVERY STANDPOINT AND ALSO MORE CONSISTENT FROM GETTING HELP FROM OUR STAFF.
YOU KNOW, IN THE PAST, STUDENTS AND FACULTY, THEY NEED TO KNOW WHO TO CALL, YOU KNOW, DIFFERENT PEOPLE ON THE CAMPUSES, DIFFERENT PEOPLE IN IT.
AND WE'RE TRYING TO CONSOLIDATE THAT ACTIVITY INTO A SINGLE HELP DESK SERVICE DESK EXPERIENCE WHERE STAFF, FACULTY AND STUDENTS JUST HAVE ONE NUMBER TO REMEMBER AND WE'LL FACILITATE THE SOLUTIONS FROM OUR SIDE.
NEXT SLIDE. TO DO THAT, WE'VE GOT TO MAKE SOME ORGANIZATIONAL CHANGES WITHIN THE DEPARTMENTS THAT THAT MAKE UP IT.
SO IN THE PAST, IT WAS PRIMARILY DELIVERING THROUGH THE DISTRICT IT WAS DONE THROUGH THE OPERATIONS CENTER AND THE COLLEGES EACH HAD THEIR OWN IT SHOPS.
AND YOU KNOW THAT SERVICE WELL WHEN WE HAD TO DO THINGS THAT WERE SPECIFIC TO EACH OF THOSE LOCATIONS. BUT IT REALLY WAS DIFFICULT TO COORDINATE SOME OF OUR ACTIVITIES BECAUSE OF THE DIFFERENT STANDARDS THAT WERE IN PLACE.
SO WHAT WE'VE DONE IS WE'VE EXPANDED THE SOME OF THE ACTIVITIES INTO THESE STAFF THAT YOU SEE HERE. WE'VE CREATED A NEW DEPARTMENT CALLED INFRASTRUCTURE FOR SERVERS AND COLLEGE WIDE NETWORK, AND THAT'S BEING HEADED UP, DAVID, BY DAVID TYLER.
AND HE REPORTS DIRECTLY TO ME.
WE'VE CONSOLIDATED SOME OF OUR ACTIVITIES AND APPLICATIONS AND SUPPORT UNDER DR.
LUCKETT WITH A MORE OF A FOCUS ON THE APPLICATIONS THAT WE WILL BE ONBOARDING IN THE NEXT COUPLE OF YEARS.
SINCE WE ARE GOING UNDERGOING MAJOR STRUCTURAL CHANGE TO OUR APPLICATIONS.
WE FELT THAT THIS GROUP NEEDED MORE OF A FOCUS, AND DR.
LUCKETT WILL BE LEADING THAT CHARGE.
I'M MOVING CYBERSECURITY, HEADED UP BY RIK JONES UNDER TO MY DIRECT REPORT BECAUSE OF THE NATURE AND THE ACTIVITIES THAT THAT GROUP HAS CONSISTENTLY EVOLVED INTO.
AS YOU'RE WELL AWARE, THE HACKERS, THE INTRUSIONS, THEY ARE INCREASING AND BECAUSE OF THE SPECIFIC NATURE OF THAT ACTIVITY, IT NEEDS TO BE SEEN ACROSS THE ENTIRE COLLEGE LANDSCAPE. AND THEREFORE, RIK AND HIS EXPANDING GROUP WILL BE REPORTING TO ME.
WE'VE ALSO CREATED A NEW GROUP CALLED CAMPUS SUPPORT, WHICH CONSOLIDATES THE MAJORITY OF THE ACTIVITIES THAT WAS OCCURRING ON CAMPUSES UNDER A SINGLE ORGANIZATION, AND THAT IS BEING LED BY GREG THOMAS.
AND BECAUSE OF THAT ACTIVITY WE'LL GO FURTHER DEEPER INTO THAT ORGANIZATIONAL DESIGN BECAUSE IT AFFECTS MANY, MANY STAFF THAT AND FACULTY THAT ONLY WORK AT ONE CAMPUS.
BUT THEY MAY BE SUBJECT TO A LARGE CONSOLIDATION OF SERVICES.
OTHER DEPARTMENTS THAT I HAVE OVERSIGHT OF THE GROUP LED BY JOANNA WANG, THE PROCESS IMPROVEMENT OF PROJECTS, THEY'RE STILL THERE, BUT THEY HAVE NOT UNDERGONE THE TYPES OF CHANGES THAT YOU'LL SEE HERE.
BUT THEY'RE STILL WORKING HARD.
IN FACT, WE'LL DO A LOT OF PROJECT UPDATES THROUGH THE COURSE OF THIS PRESENTATION.
NEXT SLIDE, PLEASE. AS I MENTIONED, CAMPUS SUPPORT WILL NOW BE AN ORGANIZATION, A DIVISION THAT WILL SERVE ALL THE CAMPUSES THROUGH A CONSISTENT INTERFACE, THROUGH A GROUP OF STAFF THAT WILL LEAD VERY SPECIFIC AREAS WITHIN CAMPUS SUPPORT.
SO REPORTING TO GREG THOMAS WILL BE A GROUP WE'RE CALLING CAMPUS NETWORKS THAT WILL BE
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LED BY MICHAEL WHITE, THE FORMER IT DIRECTOR AT CEDAR VALLEY.YOU KNOW, WE JUST CAN'T TURN NETWORKS AROUND IN ONE DAY.
SO TO CONSOLIDATE AND TO CREATE A STANDARD ENVIRONMENT FOR OUR NETWORKS, WE WILL STILL NEED TO OPERATE AS WE CURRENTLY OPERATE AND THEN TRANSITION.
AND THAT TRANSITION WILL BE LED BY MICHAEL WHITE AND ALSO BY MICHAEL JOHNSON.
THE NEXT LINE DOWN, YOU'LL SEE VIRTUAL ENVIRONMENTS.
IF YOU WERE AWARE THAT EL CENTRO, WHERE MICHAEL JOHNSON HAS BEEN THE IT DIRECTOR OVER THE YEARS, HAS USED VIRTUAL ENVIRONMENT TECHNOLOGY TO SATISFY THE NEEDS OF THEIR STUDENTS, FACULTY AND STAFF. AND THAT'S A TECHNOLOGY THAT ALLOWS FOR MUCH MORE EFFICIENT USE OF DESKTOP RESOURCES AND SERVER RESOURCES.
AND WE'RE GOING TO TAKE ADVANTAGE OF THAT AND OVER THE NEXT FEW YEARS EXTEND THAT ENVIRONMENT THROUGHOUT THE REST OF THE DISTRICT AND THEN THE CAMPUS, DESKTOP AND CLASSROOM SERVICES, THAT WILL BE WE'RE RIGHT NOW IN THE PROCESS OF RECRUITING FOR THAT PERSON, THAT WILL BE THE SPECIFIC DESKTOP SUPPORT THAT MOST PEOPLE ARE AWARE OF, YOU KNOW, WHEN THEY NEED A NEW EQUIPMENT, NEW PIECE OF EQUIPMENT IN THEIR OFFICE OR THEIR CLASSROOM, WHEN THAT EQUIPMENT HAS ISSUES OR NEEDS TO BE TROUBLESHOT.
THESE ARE THE STAFF THAT YOU'RE FAMILIAR WITH THAT COME OUT AND ENGAGE IN THE TROUBLESHOOTING AND THE IMPLEMENTATION OF NEW HARDWARE AND SOFTWARE AT THAT LEVEL.
NEXT SLIDE, PLEASE. SO BEYOND THIS NEW DAY TO DAY WORK OF IT, WE'RE IN THE PROCESS OF A NUMBER OF PROJECTS THAT HAVE STARTED, YOU KNOW, LAST YEAR OR THE YEAR BEFORE AND ARE CONTINUING. AND THESE PROJECTS, THE LIST IS HERE.
WE'LL GO THROUGH THEM IN A MINUTE ARE JUST THE TIP OF THE ICEBERG.
WE WE'RE WORKING ANYWHERE AT ANY ONE TIME BETWEEN 20 AND 30 PROJECTS THAT AFFECT ONE AREA OF TECHNOLOGY OR ONE AREA OF THE FUNCTIONAL GROUPS IN OUR DISTRICT.
SO, YOU KNOW, HERE ARE THE ONES WE'LL BE TALKING ABOUT TODAY.
BUT THERE'S ALSO A NUMBER OF OTHER PROJECTS THAT MANY OF YOU MAY BE WORKING ON WITH REGARDS TO THE NEW CORE SCHEDULING ENVIRONMENT WE'RE CREATING.
THE NEW FACULTY, JUST THE CONTRACT OUT JUST THE CONTACT HOURS FORMULATIONS INCLUDED.
SO A LOT OF THOSE ARE YOU KNOW, THEY'RE STILL AT THE SAME HIGH PRIORITY THAT THEY ARE.
BUT THESE ARE THE ONES THAT ARE THAT SEEM TO BE ON THE TIPS OF THE TONGUES OF A LOT OF PEOPLE. AND THESE ARE THE ONES THAT WILL REALLY AFFECT JUST ABOUT EVERYBODY THAT HAS ANYTHING TO DO WITH OUR CAMPUSES.
SO WE'LL TALK ABOUT THE CLOSETS, THE NEW ERP, OUR DATA CENTER, SALESFORCE, WHICH SEEMS TO HAVE A LOT OF TRACTION RIGHT NOW, A NEW CALL CENTER APPROACH THAT WE'RE GOING TO BE DOING, LED BY DR.
JOSEPH IN STUDENT SERVICES AND TO MATCH OUR SINGLE ACCREDITATION.
WE WOULD LIKE TO LIKE, WE WILL NOT LIKE WE WILL BE MIGRATING TO A NEW DOMAIN.
BUT IT'S INTERESTING HOW THAT OCCURS.
SO WE'LL GET INTO THE DETAILS OF EACH OF THOSE.
NEXT SLIDE, PLEASE. SO THE IDEA OF CLOSET UPGRADES PROJECT STARTED ABOUT A YEAR AND A HALF AGO, THERE ARE OVER THREE HUNDRED CLOSETS AROUND THE DISTRICT WHERE THE NETWORKING CABLES COME IN. THERE ARE SERVERS AND SOME OF THESE CLOSETS, AND MANY OF THEM WERE IN, YOU KNOW, THROUGH AGE AND THROUGH, YOU KNOW, CURRENT TECHNOLOGY STANDARDS.
THEY WERE NOT DOING THE JOB THAT WE NEEDED THEM TO DO.
SO WE UNDERTOOK A PROJECT THAT WE'RE WORKING WITH FACILITIES AND SAFETY AND SECURITY, THAT WE'LL BE UPGRADING A LARGE NUMBER OF THOSE CLOSETS AND ACTUALLY IN SOME CASES CREATING NEW ONES WHERE THERE WERE NONE BEFORE BECAUSE OF THE NATURE OF THE SUPPORT WE NEED. SO WHAT WILL THIS DO FOR OUR FOR OUR INFRASTRUCTURE? BECAUSE WHEN WE'RE TALKING TO INFRASTRUCTURE, TALKING TO THINGS THAT ARE BEHIND THE WALL AND HARDLY ANYBODY SEES, BUT THEY ALL FEEL THE EFFECTS OF.
SO THE MAIN ONE OF THE MAIN POINTS IS WE NEEDED TO UPGRADE, YOU KNOW, OUR CAMPUS, TO CAMPUS AND OUR CAMPUS TO OTHER LOCATION CONNECTIVITY.
YOU KNOW, WE WANTED TO BE ABLE TO HAVE THE SAME HIGH SPEED SERVICE TO EVERY CAMPUS AVAILABLE SO THAT THE STUDENTS, NO MATTER WHERE THEY WERE ATTENDING SCHOOL, THEY WOULD HAVE THE SAME ACCESS TO OFF CAMPUS RESOURCES THAT THEY WOULD HAVE AT ANY OTHER LOCATION.
ALSO, WE WANTED TO UPGRADE THE WITHIN THE CAMPUS LOCATION CONNECTIVITY.
MANY OF YOU KNOW THAT THERE ARE PLACES ON YOUR CAMPUS WHERE THE INTERNET WORKS FINE AND IN SOME CASES THE INTERNET DOESN'T.
BECAUSE OF THE NATURE OF WHAT WAS IN THAT BUILDING, WE COULD NOT EXTEND A HIGH SPEED CONNECTION TO, YOU KNOW, CERTAIN ROOMS, CERTAIN FLOORS AND EVEN CERTAIN BUILDINGS.
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SO THIS UPGRADE WILL SOLVE THAT ISSUE.AND WE'RE ALSO ADDING THOUSANDS OF NETWORK PORTS TO SUPPORT REQUIREMENTS AND REQUESTS FROM THROUGHOUT THE DIFFERENT DEPARTMENTS ON CAMPUS TO ADD TO OUR CAMPUS NETWORKS.
IT WAS YOU KNOW, WE JUST CAN'T JUST KEEP ADDING PORTS WITHOUT ADDING SOMETHING THAT THOSE PORTS CONNECT TO. SO WE'RE DOING A LOT OF NEW CABLING IN THE IN BEHIND THE WALLS AND IN THE CEILINGS. WE'RE BUILDING PORTS INTO OUR ACCESS CONTROL SYSTEMS FOR FOR DOORS THAT WILL RECOGNIZE STUDENTS, SEE THEM THROUGH A BADGE OR THROUGH A PHONE APP, WE'RE INSTALLING SURVEILLANCE HARDWARE AT THE REQUEST OF SAFETY AND SECURITY.
FOR INSTANCE, YOU KNOW, RICHLAND COLLEGE IS GOING FROM 80 OR 90 CAMERAS TO OVER 400 CAMERAS. THIS WILL PROVIDE ADDITIONAL SECURITY FOR OUR STUDENTS, OUR FACULTY AND STAFF THROUGH THOSE AREAS AND THEN INCREASING WI-FI.
WHAT WE'VE FOUND OUT THAT, YOU KNOW, OUR CURRENT WI-FI ENVIRONMENT WAS A CONVENIENT WI-FI WHERE, YOU KNOW, IT REALLY WASN'T PRIMED AND PUMPED FOR INSTRUCTIONAL PURPOSES.
SO WHEN WE'RE WORKING WITH EARLY COLLEGE HIGH SCHOOLS AND THEY'VE GOT 30 STUDENTS WALKING AROUND WITH CHROME BOOKS, THAT'S A NEW INSTRUCTIONAL REQUIREMENT THAT WE HAVE TO MEET.
AND ALSO, IT BENEFITS ARE OTHER STUDENTS IN THAT WE WILL NOW BE LOOKING TO DELIVER MORE AND MORE APPLICATIONS AND CONNECTIVITY THROUGH THE WI-FI.
WE NEEDED TO ADD THOSE ACCESS POINTS AND THEY REQUIRE INFRASTRUCTURE UPGRADES.
AND BEFORE BEFORE I MOVE INTO THE ERP MIGRATION, WE ARE DOING THE IDF UPGRADES IN AN OVERLAPPING ENVIRONMENT WHERE MULTIPLE COLLEGES ARE GETTING THE ACCESS AT A TIME.
AND RIGHT NOW I THINK RICHLAND IS COMING NEAR THE END OF THEIR IMPLEMENTATION.
AND MOUNTAIN VIEW AND CEDAR VALLEY ARE THE NEXT CAMPUSES UP.
SO WHAT'S THIS ALL ABOUT? WHAT IS AN ERP? AN ERP IS STANDS FOR ENTERPRISE RESOURCE PLANNING.
AND IT'S KIND OF A MISNOMER IF YOU THINK ABOUT THE, YOU KNOW, ALL OF THE THINGS THAT ARE IMPORTANT TO AN INSTITUTION FROM A TRANSACTION PERSPECTIVE.
SO, FOR INSTANCE, MY PAYROLL, MY YOU KNOW, MY BENEFITS OR FROM A DEPARTMENT PERSPECTIVE, MY GENERAL LEDGER INFORMATION, MY BUDGET INFORMATION FROM A STUDENT PERSPECTIVE, THIS WOULD BE, YOU KNOW, MY TRANSACTIONS REGARDING ADMISSIONS AND MY STUDENT RECORDS.
THOSE ARE ALL THE MODULES THAT ARE WITHIN AN ERP IN HIGHER EDUCATION.
AND WE CURRENTLY HAVE BEEN USING COLLEAGUE FOR ABOUT 20 YEARS.
AND IT'S WHAT WE WOULD CALL AN AGED PLATFORM AND THAT IT REALLY IS NOT KEEPING PACE WITH THE DESIGNS AND THE REQUIREMENTS THAT WE HAVE OF IT.
SO WE BEGAN PLANNING ABOUT A YEAR AGO, A LITTLE BIT OVER A YEAR AGO, AND WE DID AN ENGAGEMENT WITH A CONSULTANT THAT ALLOWED US TO DISCOVER AREAS WITHIN OURSELVES THAT MAKE SURE THAT WE'RE READY FOR THIS TYPE OF CHANGE.
AND THEN WE'VE CREATED AN RFP AND WE ANNOUNCED THE WINNER OF THAT RFP JUST RECENTLY IN DECEMBER, AND THAT OUR NEW ERP SOLUTION IS BY WORKDAY, A NEW PLAYER IN THE STUDENT FIELD, BUT A VERY STRONG PLAYER IN THE ERP ENVIRONMENT.
AND WE WILL BE BEGINNING THE IMPLEMENTATION FAIRLY SOON WITH DELOITTE, WHO HAS BEEN SELECTED AS OUR IMPLEMENTATION INTEGRATION PARTNER.
SO WORKDAY'S THE SOFTWARE DELOITTE IS THE SMARTS OF THE PEOPLE THAT CAN HELP US CONFIGURE THAT SOFTWARE TO SERVE OUR NEEDS AND ALSO PREPARES FOR THE INTEGRATIONS OF OTHER PIECES OF SOFTWARE THAT WE WILL NEED TO CONNECT TO IT.
SO THOSE OTHER APPLICATIONS ARE BLACKBOARD FOR OUR LEARNING MANAGEMENT SYSTEM SALESFORCE, WHICH WE'LL BE TALKING ABOUT IN A MINUTE.
AND YOU KNOW, THE SOFTWARE THAT WE USE THAT ARE VERY SPECIFIC, LIKE ADVISING USE OF NAVIGATE THOSE, EVEN THOUGH THOSE FUNCTIONS AREN'T AVAILABLE WITHIN WORKDAY, THEY WILL NEED THE INFORMATION THAT THAT WORKDAY HAS AND THEY WILL TRADE ON THOSE THROUGH INTEGRATIONS. SO THE TIMELINE IS ONCE WE ONCE THE PURCHASE IS APPROVED BY THE BOARD, IT'S A SIGNIFICANT PURCHASE IN THE DISTRICT.
YOU KNOW, IF YOU ONLY DO THIS EVERY 20 YEARS OR SO, THIS EFFORT TAKES TIME ANYWHERE BETWEEN THREE TO FOUR YEARS OF A PHASED IMPLEMENTATION APPROACH WHERE YOU WITH THESE MODULES WILL BE COMING ONLINE AS DISTINCT INDIVIDUAL MODULES.
AND THEN AS THEY ARE IMPLEMENTED, THEY WILL BE TIED TOGETHER WITH THEIR MODULES.
AND THE TOTAL TIMELINE IS THREE TO FOUR YEARS.
BUT WE SHOULD BE SEEING SOME FUNCTIONS, YOU KNOW, WITHIN A YEAR FROM NOW.
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SO LIKE I SAID, THESE WILL COME ON BOARD IN PHASES.WE HAVE NOT YET DECIDED THE PHASING STRUCTURE BECAUSE WE'RE STILL IN NEGOTIATIONS WITH THE PROVIDERS. BUT, YOU KNOW, IT'S NOT A STRICT DO ONE AND THEN THE OTHER.
WE'RE TYPICALLY HAVE OVERLAPPED SUPPORT.
AND WHAT THIS MEANS FOR THE FACULTY STAFF, YOU KNOW, THAT ARE NOT IT, WILL BE A GREATER PARTICIPATION REQUIREMENT FOR YOU TO HELP IT CREATE THE CORRECT CONFIGURATION SO THAT WE CAN MAKE SURE THAT OUR TRANSACTIONS ARE ONE THAT ARE SUCCESSFUL, BUT ALSO THAT THE NEEDS OF OUR STUDENTS WILL BE INCORPORATED INTO THE SOFTWARE SO THAT WHEN WE DO NEED IT, THEY HAND OFF THAT INFORMATION.
WE WON'T HAVE TO DO IT MANUALLY.
SO, YOU KNOW, AGAIN, YOU KNOW, WE'LL BE LOOKING FOR THE FACULTY STAFF TO WORK WITH US IN VERY DISTINCT LABOR INTENSIVE ACTIVITIES CALLED BUSINESS PROCESS REENGINEERING.
AND IT SOUNDS JUST LIKE WHAT IT IS.
WE WILL BE LOOKING AT EACH ONE OF OUR PROCESSES AND MAKING SURE THAT WE CAN TAKE ADVANTAGE OF THE SOFTWARE AND THE APPLICATIONS TO MAKE OUR OPERATIONS MORE MODERN AND EFFECTIVE. NEXT SLIDE, PLEASE.
MANY OF YOU KNOW THAT OUR DATA CENTER IS LOCATED RIGHT NEXT TO THE EASTFIELD CAMPUS IN THE DSC SERVICE CENTER, AND THAT DATA CENTER HAS BEEN THERE ABOUT THIRTY FIVE YEARS.
IN THE LAST FEW YEARS, IT HAS SUFFERED SOME INTERESTING EVENTS.
LET'S JUST SAY THAT THESE ARE THE THINGS THAT KEEP CIOS UP AT NIGHT.
WE'VE HAD A FIRE IN THE BATTERY FARM THAT DOES THAT WAS RESPONSIBLE FOR OUR BACKUP POWER.
WE'VE HAD A PIPE BURST AND FLOODED THE, YOU KNOW, CERTAIN SECTIONS OF THE DATA CENTER.
AND WE HAD WHAT IS KNOWN AS A [INAUDIBLE] GAS DUMP, WHICH THAT GAS IS TYPICALLY USED TO SUPPRESS FIRES.
BUT WHEN IT GOES OFF, WHEN YOU'RE NOT EXPECTING IT, IT CAN SHUT DOWN THE DATA CENTER.
SO THESE ACTIVITIES CAUSE US TO PAUSE AND TAKE A LOOK AT WHAT WOULD IT TAKE TO UPGRADE THE DATA CENTER. AND WHEN WE SAW THE NUMBERS AND THE CURRENT STATUS OF THE BUILDING IS FAIRLY OLD. AND WE KNEW THAT WE WERE MOVING MORE AND MORE TO THE CLOUD.
WE DECIDED TO DO A DATA CENTER RELOCATION TO A PROVIDER THAT TYPICALLY THEIR ONLY BUSINESS IS CREATING DATA CENTERS.
SO THE NICE THING ABOUT DALLAS IS THERE'S A LOT OF HEADQUARTERS HERE AND THERE'S A LOT OF HIGH END DATA CENTERS.
AND WHAT WE ARE DOING IS WE ARE GOING TO BE MOVING INTO A WHAT IS KNOWN AS A COLOCATION SITE, WHICH MEANS WE WILL HAVE OUR DATA CENTER WITHIN A BIG DATA CENTER.
WE'RE RENTING SPACE, AND WE WILL BE ABLE TO HAVE ACCESS TO FOUR LAYERS OF DATA PROTECTION THROUGH FOUR LAYERS OF POWER, FOUR LAYERS OF HIGH VOLTAGE AND AIR CONDITIONING AND SECURITY THAT WE COULD NOT ADEQUATELY SUPPORT OR AFFORD AT ANY ONE OF OUR LOCATIONS.
SO THIS ALLOWS US TO HAVE QUICKER BACKUPS, QUICKER DISASTER RECOVERY.
IT'S A TRULY A LOWER COST THAN UPDATING OUR OWN DATA CENTER BECAUSE THE COST IS SHARED BY MULTIPLE TENANTS. AND AS WE MOVE MORE TO THE CLOUD, MORE AND MORE OF OUR APPLICATIONS AND SERVICES, WE WILL NO LONGER NEED A LARGE DATA CENTER SPACE TO HOST APPLICATIONS BECAUSE WE'RE GOING TO BE USING THE CLOUD TO HOST THEM.
NEXT SLIDE. NOW, IF YOU'VE BEEN INVOLVED IN THE DALLAS COUNTY PROMISE PROGRAM, TWO AND A HALF YEARS AGO, WE SET UP A SALES FORCE, FOR INSTANCE, TO TRACK THE RELATIONSHIPS THAT WE HAVE WITH THOSE STUDENTS, THEIR GUIDANCE COUNSELORS, THEIR PARENTS.
CRM STANDS FOR CUSTOMER RELATION MANAGEMENT.
AND IT REALLY IS A DIFFERENT APPROACH TO HOW WE TREAT HIGHER EDUCATION CUSTOMERS, WHICH ARE STUDENTS. THIS ALLOWS US TO PROVIDE END TO END COMMUNICATION STRUCTURE THAT EXISTS IN AN APPLICATION THAT ALLOWS ALL OF OUR STAFF TO SEE HOW ALL OF OUR OTHER STAFF ARE INTERACTING WITH STUDENTS.
AND IT'S NOT ONLY OUR STUDENTS, BUT IT'S ALSO OUR BUSINESS PARTNERS.
THE SOFTWARE WAS ORIGINALLY CREATED FOR BUSINESS TO BUSINESS COMMUNICATIONS, BUT NOW IT'S BEING USED TO SUPPORT CUSTOMERS AND IN OUR CASE, STUDENTS.
WE'VE SEEN REMARKABLE RESULTS FROM THIS ACTIVITY.
OUR RETENTION RATES FOR THE DALLAS COLLEGE PROMISE STUDENTS ARE MUCH HIGHER, DOUBLE DIGIT INCREASES IN RETENTION, DOUBLE DIGIT INCREASES IN SUCCESS BECAUSE OF THE NATURE OF THE COMMUNICATIONS AND THE FINGER ON THE PULSE OF THE STUDENTS THAT WE HAVE THROUGH THE SOFTWARE. WE DECIDED EARLIER THIS YEAR, THIS FISCAL YEAR, TO MOVE ALL STUDENTS INTO THIS ENVIRONMENT AND ALL OF OUR BUSINESS TO BUSINESS ACTIVITIES IN THIS ENVIRONMENT.
AND TO DO THAT, WE ARE INCREASING OUR LICENSING AND INSTALLING WHAT WAS KNOWN AS AN
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ENTERPRISE APPROACH TO SALESFORCE.AND RIGHT NOW OUR DIFFERENT FUNCTIONAL TEAMS ARE MEETING FOR DISCOVERY AND PLANNING ON WHICH AREAS WILL GO FIRST TO ROLL THIS ACTIVITY OUT.
AND THE COMMON AREA THAT WE ARE ALREADY COMFORTABLE WITH IS, YOU KNOW, THE STUDENT PERSPECTIVE IS STUDENT SERVICES WILL BE USING THIS FOR COMMUNICATIONS, NOT ONLY WITH DALLAS COUNTY PROMISE, BUT REAL SOON COMMUNICATING WITH ALL OF OUR STUDENTS AND TRACKING THOSE COMMUNICATIONS THROUGH SALESFORCE.
SO I'M REALLY EXCITED ABOUT THIS BECAUSE OF THE, YOU KNOW, THE EXTENSION OF THAT INTO OUR FULL STUDENT POPULATION.
WE'LL SEE GREAT REWARDS IN AREAS WHERE WE ACTUALLY GET COMPENSATED FROM THE STATE ON RETENTION, SUCCESSFUL DEGREE COMPLETION AND THINGS OF THAT NATURE.
ALSO, AS YOU KNOW, IT WASN'T THE ONLY AREA THAT CONSOLIDATED UNIFIED OUR STUDENT SERVICES GROUP, AS YOU KNOW, LED BY DR.
AND WITHIN THAT GROUP, WE REALIZED THAT THERE YOU KNOW, WE HAD A TELEPHONE BOOK FULL OF PHONE NUMBERS THAT STUDENTS HAD TO CALL BASED ON THE TYPE OF SERVICE THAT THEY NEEDED.
SO WE WOULD LEAD THEM TO ADVISING OR WE WOULD LEAD THEM TO FINANCIAL AID OR WE WOULD LEAD THEM TO CAREER SERVICES.
AND WHAT WE FOUND WAS A LOT OF STUDENTS WERE BEING DROPPED OFF BECAUSE OF THE NATURE OF A VERY HIGHLY DECENTRALIZED APPROACH TO CUSTOMER SERVICE.
AND IN SOME CASES, STUDENTS WOULD GET HALFWAY THROUGH A CONVERSATION WITH SOMEBODY AND THEN REALIZE, OH, I'M TALKING TO THE WRONG PERSON.
I NEEDED TO TALK TO, YOU KNOW, ANOTHER FUNCTIONAL GROUP, YOU KNOW, TO HELP ME FINISH REGISTRATION. AND THEN HERE I AM TALKING TO MAYBE AN ADVISOR THAT CAN ONLY TAKE ME SO FAR. OUR GOAL WAS TO PROVIDE ALL STUDENT SERVICES FROM A SINGLE CALL CENTER, REMOTE ADVISING, FINANCIAL AID, ADMISSIONS, REGISTRATION, EVEN TECHNOLOGY.
AND THIS IS A THIS IS A CONCEPT THAT'S USED IN A NUMBER OF LARGE COLLEGES AND UNIVERSITIES. AND WE ARE GOING TO FOLLOW IN SUIT TAKING ADVANTAGE OF THEIR BEST PRACTICES. WE HAD ONE REQUEST FOR INFORMATION THAT WE RECEIVED INFORMATION ON IN THE FALL, AND NOW WE'RE TURNING THAT INTO A REQUEST FOR PROPOSAL FOR CONSULTING SERVICES TO BE RELEASED THIS SPRING.
IN FACT, I EXPECT IT TO BE RELEASED IN THIS WEEK.
IN THE NEXT WEEK OR TWO, THOSE CONSULTING SERVICES WILL HELP US DEFINE THE ENVIRONMENT, HELP US SELECT THE RIGHT SOFTWARE, AND MAYBE EVEN HELP US SELECT A DIFFERENT CONFIGURATION OF HOW WE'RE PERFORMING SOME OF THESE SERVICES RIGHT NOW TO BE DELIVERED OUT OF A SINGLE PHONE CALL OR A SINGLE WEB INTERFACE.
AGAIN, I'M REALLY EXCITED ABOUT THIS.
I'VE SEEN THIS BE SUCCESSFUL AT OTHER COLLEGES AND INSTITUTIONS.
IT WILL PROVIDE A MUCH MORE CONSISTENT INTERFACE AND A RAPID ESCALATION OF AN ISSUE FOR A STUDENT THROUGH THE THROUGH THE RIGHT GROUP, THROUGH THE SOFTWARE THAT WE'RE GOING TO BE USING TO TAKE ADVANTAGE OF IT.
NEXT SLIDE, PLEASE. WHAT'S REALLY CLOSE TO JUST ABOUT EVERYBODY HERE.
YOU HAVE AN EMAIL ADDRESS. THIS WILL BE THIS WILL BE PART AND PARCEL OF, YOU KNOW, YOUR ACTIVITY HERE. BUT ALSO IT SHOWS THE WORLD THE DIFFERENCE THAT THE DIFFERENT APPROACH THAT WE'RE TAKING IS AS PART OF OUR SINGLE ACCREDITATION.
SO RIGHT NOW DCCCD.EDU IS USED FOR OUR INFRASTRUCTURE ACROSS THE COLLEGE.
PEOPLE DON'T REALIZE THAT THIS IS NOT JUST A PART OF OUR EMAIL ADDRESS.
THIS IS BAKED INTO JUST ABOUT EVERY APPLICATION THAT WE USE BECAUSE THERE ARE INTEGRATIONS WITH OTHER APPLICATIONS THAT DETERMINE THE OR THAT DEMAND, WHERE DO I SEND THIS INFORMATION OR WHETHER I RECEIVE THIS INFORMATION FROM.
AND RIGHT NOW THEY EXPECT IT IN THAT FORMAT.
AND THERE'S A LOT OF SECURITY AND A LOT OF STRUCTURE BUILT AROUND DCCCD.EDU.
WE HAD TO PETITION FOR OUR NEW DALLASCOLLEGE.EDU DOMAIN.
AND THE INTERESTING THING ABOUT HOW THOSE EDUCATION DOMAINS ARE MANAGED IS YOU CAN'T HAVE TWO AT ANY ONE TIME.
SO THE TRANSITION HAS TO BE ALMOST PERFORMED OVERNIGHT, BUT TESTED IN THE BACKGROUND.
SO WE HAD STARTED THIS PROCESS, YOU KNOW, AS WE MOVED THROUGH JUST ABOUT EVERY APPLICATION THAT WE RUN.
AND THERE'S THOUSANDS ON ALL OF OUR CAMPUSES THAT DEPEND ON THIS DOMAIN NAMING STRUCTURE AND THE SECURITY THAT COMES ALONG WITH IT.
SO THE ANALYSIS IS BEING CONDUCTED.
WE'RE ALSO DEVELOPING AN RFP TO HELP US MIGRATE BECAUSE THIS IS NOT SOMETHING WE COULD DO ON OUR OWN. IT TOOK US YEARS.
YOU KNOW, HOW LONG IS THE INTERNET BEEN AROUND? IT TOOK US YEARS TO BUILD ON THAT STRUCTURE AND THAT NAME.
IT WILL TAKE US AT LEAST A YEAR TO MOVE TO THE NEW DOMAIN, THE NEW DOMAIN, SO THAT THE WEBSITE WILL BE SWITCHED.
YOU KNOW, WE'RE LOOKING AT MID SPRING, BUT THERE'S A LOT OF OTHER ACTIVITIES THAT OCCUR BEHIND THAT AND THAT WILL CONTINUE THROUGH TWENTY TWENTY ONE.
AND THIS IS A, IT SEEMS SIMPLE, BUT WHENEVER YOU WHENEVER YOU ENCOUNTER DCCCD.EDU WE HAVE
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TO ENSURE THAT THE NEW DOMAIN NAME WILL BE INSERTED AND AT A PACE WHERE IT DOES NOT INTERFERE WITH STUDENT SERVICES OR FACULTY SERVICES OR EMPLOYEE SERVICES OR EVEN THE COMMUNITY. THIS IS A RATHER LARGE ENGAGEMENT IN THAT IT'S NOT ONLY JUST DCCCD.EDU THAT'S CHANGING, BUT THE PREVIOUS DOMAINS THAT WERE FOR EACH COLLEGE.WE'RE STILL WORKING THROUGH THAT TRANSITION FROM, LET'S SAY, BROOKHAVENCOLLEGE.EDU TO THAT TO THE DCCCD.EDU.
WE'RE STILL YOU KNOW, WE'RE DOING THOSE ONE AT A TIME AND THEN WE HAVE TO GO AHEAD AND DO THIS. OUR EMAIL SYSTEM HAD A LOT OF TREES IN THE FOREST, SO WE HAVE TO MAKE SURE THAT EACH ONE OF THOSE TREES CAN STILL DELIVER AND ACTUALLY, YOU KNOW, LOOK THROUGH AND INVESTIGATE EACH EMAIL THAT COMES IN TO MAKE SURE IT'S GOING TO THE RIGHT PLACE.
AND THAT'S PART OF THIS MIGRATION.
NEXT SLIDE. SO THAT'S THE THAT'S THE IT IN A NUTSHELL.
YOU KNOW, I COULD I COULD TAKE ANOTHER HOUR.
I'VE GOT ANOTHER CUP OF COFFEE WAITING FOR ME, YOU KNOW, THE OTHER PROGRAMS AND THE OTHER PROJECTS THAT WE'RE DOING.
I JUST WANT TO MAKE SURE THAT WE LET YOU KNOW THAT WE'RE READY TO SERVE.
WE DON'T EXPECT THESE TO BE OUR LAST PROJECTS.
WE ARE IN A CONSTANT STATE OF GO.
AND WE ASK THAT YOU FOLLOW THE INSTRUCTIONS HERE ON THE SCREEN WITH REGARDS TO ASKING FOR HELP. YOU ALWAYS CAN HELP QUICKER WHEN YOU USE THE HELP DESK, THE SERVICE DESK AND THE SERVICE PORTAL, BECAUSE THOSE SYSTEMS ARE CONDITIONED TO MAKE SURE THE PROBLEM GETS TO THE RIGHT PERSON. IF YOU CALL AN INDIVIDUAL, YOU MAY GET GOOD SERVICE OR THEY MAY HAVE TO TURN AROUND AND CALL SOMEBODY ELSE OR CALL SOMEBODY ELSE OR GOD FORBID, EVEN CALL ME TO HELP RESOLVE A SITUATION.
WE WILL HELP AND WE WILL STILL PUT FORTH ALL THE EFFORT.
BUT SOMETIMES WHEN WE'RE DOING THAT WORK ALONE, THAT THE INFORMATION IS NOT IN THE SYSTEM, IT MAKES IT DIFFICULT TO GET THE EXTRA HELP WHEN, LET'S SAY, A SERVER PROBLEM BECOMES A NETWORK PROBLEM, BECOMES AN APPLICATION PROBLEM.
SO THE SOFTWARE SET UP TO HELP US ESCALATE CORRECTLY.
SO I ASK EVERYONE TO USE THOSE PARTICULAR AVENUES TO GET SUPPORT.
AND WE AS THE SUPPORT ENVIRONMENT CHANGES ON THE CAMPUSES, WE WILL BE PROVIDING MORE INSTRUCTIONS ON HOW TO GET ASK FOR SUPPORT AT THAT TIME.
IF IT WASN'T FOR THE STUDENTS, THE FACULTY AND STAFF ASKING US TO DO NEW THINGS, I WOULDN'T BE ABLE TO BRING THIS TYPE OF OF CULTURE OF TECHNOLOGY SUPPORT TO THE COLLEGES.
AND I REALLY APPRECIATE EVERYONE'S THAT.
YOU KNOW, THIS IS THIS IS A TEAM EFFORT.
AND IT'S NOT JUST AN IT TEAM EFFORT.
I ENJOY THE PARTICIPATION AND I LEARN FROM AND OUR STAFF LEARNS FROM MORE AND MORE GREATER CONTACT WITH OUR WITH OUR IN-USER STAFF.
AND SO WITH THAT, I WANT TO LEAVE MY EMAIL ADDRESS UP ON THE SITE.
IF YOU HAVE ANY QUESTIONS, IF YOU'RE CONCERNED, I HAVE A PRETTY GOOD TURNAROUND TIME ON THE EMAILS THAT COME TO ME FROM OUR STUDENTS, OUR FACULTY AND OUR STAFF ABOUT ANY OF THESE ISSUES, TYPICALLY FASTER THAN I RESPOND TO MY OWN STAFF SOMETIMES BECAUSE I KNOW THAT. YOU KNOW, IF YOU'VE TAKEN THE TIME TO SEND SOMETHING TO US, I THINK IT'S YOU KNOW, YOU'VE ALREADY TAKEN THE MOST IMPORTANT STEP, WHICH IS REACHING OUT FOR INFORMATION.
AND I AND I HOLD THAT ACTIVITY IN HIGH REGARD.
AND I WILL TRY TO GET BACK TO YOU WITHIN, SOMETIMES IMMEDIATELY WITHIN AN HOUR OR TWO.
AND AT MOST WILL NEVER TAKE MORE THAN 12 HOURS, 12 TO 24 HOURS.
SO, AGAIN, I LOOK FORWARD TO SEEING THE REST OF THE PRESENTATIONS TODAY AND AGAIN, IF ANY QUESTIONS. HERE'S MY EMAIL ADDRESS AND THANK YOU VERY MUCH.
THAT WAS THE QUICKEST HALF HOUR I'VE HAD THIS WEEK.
[00:35:00]
GOOD MORNING AND THANK YOU SO MUCH FOR JOINING THE MARKETING UPDATE TODAY.[00:35:05]
I'M REALLY EXCITED TO JOIN YOU.THIS IS ACTUALLY MY FIRST TIME TO DO A SPRING KICKOFF SESSION FOR THE COLLEGE.
SO I'M REALLY EXCITED TO BE HERE TODAY AND TALK TO YOU A LITTLE BIT ABOUT THE EVOLUTION OF MARKETING AND COMMUNICATIONS OVER THE PAST YEAR.
SO LIKE ALL OF YOU, WE'VE BEEN THROUGH A BIG TRANSITION THIS YEAR.
WE HAVE YOU KNOW, WE'VE CENTRALIZED BACK IN MARCH AND IT WAS A LITTLE UNEXPECTED DUE TO COVID-19 AND JUST THE NEED TO COORDINATE COMMUNICATIONS ACROSS THE COLLEGE DURING THAT CRISIS SITUATION, WHICH UNFORTUNATELY WE'RE STILL IN.
BUT WE WERE ABLE TO KIND OF PULL TOGETHER ALL THE FORCES FROM ACROSS EVERY CAMPUS AND DISTRICT OFFICE.
AND WE, YOU KNOW, HAD A GROUP OF PEOPLE WHO WERE JUST SO WILLING TO DO WHATEVER IT TOOK.
UNFORTUNATELY, FOR MONTHS WE WERE KIND OF COBBLED TOGETHER IN MAKESHIFT TEAMS WITHOUT A TRUE STRUCTURE OR REPORTING STRUCTURE THAT, YOU KNOW, AND OUR TEAM KIND OF PERSEVERED AND STAYED WITH IT. AND ALL OF YOU WHO WORKED WITH US STAYED WITH IT AND PERSEVERANCE.
AND FOR THAT, I WANT TO THANK YOU AND JUST SAY THANK YOU TO EVERYONE FOR THE PATIENCE, THE FLEXIBILITY AND THE GRACE THAT IT'S TAKEN TO GET TO THIS POINT.
BUT AS OF DECEMBER 1ST, WE ACTUALLY FINALIZED OUR ORGANIZATIONAL STRUCTURE.
AND I'LL SHOW YOU WHAT THAT LOOKS LIKE HERE IN A MINUTE.
AND WE'RE ABLE TO KIND OF GET EVERYBODY IN THEIR ROLES AND NOW WE'RE MOVING FORWARD AND BUILDING AROUND A COMMON STRUCTURE.
AND WE ARE NOW LOOKING AT BUILDING STRATEGIES AND MOVING FORWARD THROUGH TWENTY TWENTY ONE WITH A STRUCTURE IN PLACE.
SO WE'RE EXCITED ABOUT THE FUTURE.
WE IT WAS DEFINITELY A DIFFICULT TRANSITION AND WE'RE STILL KIND OF IN THE MIDDLE OF IT, TO BE HONEST, AND WE'RE STILL LEARNING AND GROWING AND WE WILL CONTINUE TO DO THAT THROUGH THE YEAR. SO I WILL SAY THANK YOU IN ADVANCE FOR THE FLEXIBILITY AND GRACE YOU'LL GIVE US AS WE MOVE ON THROUGH THE YEAR.
SO WITH THAT, I WANT TO GO AHEAD AND GET STARTED AND WITH THE PRESENTATION AND WE'LL START WITH KIND OF WHAT IS MARKETING AND COMMUNICATIONS.
SO FOR SOME OF YOU WHO HAVE WORKED WITH THIS, THIS MIGHT SEEM LIKE, YOU KNOW, OLD INFORMATION THAT WE ARE KIND OF STRUCTURING IT IN A NEW WAY.
SO WHAT THIS IS, IS WHEN WE LOOK AT MARKETING COMMUNICATIONS, THE SHORT STORY IS THAT WE MANAGE THE CHANNELS AND THE CONTENT THAT GOES IN THEM, WHETHER THEY'RE OWNED CHANNELS LIKE OUR OWN WEBSITE, OUR OWN EMAIL CHANNEL, TEXTING, CHAT OR THEIR EARNED CHANNELS, WHAT WE CALL EARNED CHANNEL. SO CHANNELS LIKE THE MEDIA OUTLETS AND THAT ARE PARTNERS THAT WE WORK WITH, THAT WE USE TO AMPLIFY OUR STORY, AMPLIFY OUR VOICE OUT INTO THE COMMUNITY, OUT INTO THE WORLD. SO WE MANAGE THOSE THINGS.
SO THE TEAM IS BROKEN UP AS DIGITAL EXPERIENCE OR WHAT YOU MIGHT THINK OF AS THE WEB TEAM, WE'VE GOT EVENTS AND OPERATIONS.
SO LIKE TODAY, WE'VE GOT THE EVENTS TEAM HERE HELPING US GET THIS VIRTUAL EVENT WORKING TOGETHER, WORKING WITH IT AND MEDIA SERVICES AND THE OPERATIONS SIDE, IS YOU KNOW, THE BUSINESS SIDE. SO MAKING SURE WE'RE GETTING OUR PIECE DONE CORRECTLY, THAT WE'RE GETTING OUR BILLS PAID AND ALL OF THAT WORKING WITH THE FINANCE TEAM.
WE'VE GOT TEXTING, CHAT AND CHATBOT IF YOU HAVEN'T HEARD ABOUT THE CHATBOT, THAT IS USING ARTIFICIAL INTELLIGENCE.
SO WE ARE REALLY TRYING TO SERVE STUDENTS IN NEW WAYS AND USING AI IS YOU KNOW, I THINK WE'VE ALL HEARD ABOUT THAT.
AND THERE'S ACTUALLY A REALLY COOL PRESENTATION TOWN HALL THAT'S HAPPENING NEXT WEEK.
SO I'M GONNA PUT A PLUG IN FOR THAT WITH JAMIE MERISOTIS, WHO IS GOING TO TALK ABOUT A BOOK CALLED HUMAN WORK.
AND WE'RE GOING TO LEARN MORE ABOUT ARTIFICIAL INTELLIGENCE AND HOW IT DOESN'T NECESSARILY NEED TO REPLACE HUMANS.
WE STILL NEED IT. AND THIS THE TEXTING CHAT AND CHATBOT, THE TEAM THAT WORKS ON THAT, THE COMMUNITY MARKETING TEAM, THEY ARE ACTUALLY A GOOD CASE OF THAT BECAUSE THEY ARE USING BOTH. USING TEXT AND CHAT TO REACH STUDENTS IN A KIND OF ONE TO ONE BASIS, BUT THEY'RE USING ARTIFICIAL INTELLIGENCE TO AUGMENT THAT.
SO THE COMMON QUESTIONS ARE GETTING TACKLED THROUGH ARTIFICIAL INTELLIGENCE SO THAT THEY'RE NOT HAVING TO ANSWER THE SAME QUESTIONS OVER AND OVER.
AND THEN WHEN IT GETS TO A POINT WHERE AI CAN'T ANSWER THOSE QUESTIONS, WE CALL WE CALL HER ALI. WHEN SHE CAN'T ANSWER THE QUESTIONS, THEN WE GO BACK TO THE TEAM AND THEY GET THE HUMAN TOUCH THAT THEY NEED, THAT OUR STUDENTS NEED.
SO IT'S A GREAT CASE STUDY FOR HOW THAT CAN WORK AND WHERE WE'RE ALL MOVING TOWARDS AT SOME POINT. SO THEN WE GET TO MEDIA RELATIONS AND CONTENT STRATEGY.
AND THIS TEAM IS REALLY WORKING ON EXTERNAL COMMUNICATION SIDE OF THE HOUSE.
SO WORKING WITH OUR MEDIA OUTLETS TO GET OUR STORIES TOLD, TO AMPLIFY OUR MESSAGES OUT INTO THE COMMUNITY AND THE CONTENT STRATEGY TEAM IS HELPING US MAKE SURE THAT WE'VE GOT, THAT WE'RE REPURPOSING CONTENT.
[00:40:01]
IF WE'RE CREATING A PIECE OF CONTENT, WORKING WITH ONE OF YOU IN OUR STUDENT SERVICES GROUP, FACULTY, ANY OF THAT, THAT THEN WE'RE AMPLIFYING THAT CONTENT AND PUSHING IT INTO ALL OF OUR OTHER CHANNELS.AND WE'RE NOT JUST BUILDING ONE NEWSLETTER STORY AND THEN IT DIES ON THE VINE THERE, BUT THEN WE'RE PUSHING IT OUT INTO SOCIAL MEDIA AND MAKING SURE IT'S ON A WEBSITE OR DOES IT NEED TO HAVE A PRESS RELEASE.
SO REALLY MAKING SURE THAT THIS TEAM IS REALLY MAKING SURE THAT WE'RE TAKING CONTENT AND REPURPOSING IT, AND USING IT ACROSS THE BOARD.
IN OUR ADVERTISING BRAND AND DESIGN TEAM.
IS KIND OF WHAT YOU EXPECT IT TO BE.
THAT IS REALLY WORKING ON OUR AD PROGRAMS. AND I'LL TALK ABOUT HOW THAT'S EVOLVED.
THEY'RE ALSO THE TEAM THAT HAS BUILT THE NEW DALLAS COLLEGE BRAND, WHICH WE ALL LOVE, AND THAT THE GRAPHIC DESIGN TEAM, WHICH IS, YOU KNOW, HERE, EVERYWHERE IN THIS PRESENTATION AND IN MULTIPLE OTHER PRESENTATIONS YOU'VE SEEN OVER THE LAST DAY.
THE EMPLOYEE AND EXECUTIVE COMMUNICATIONS TEAM IS ACTUALLY A RELATIVELY NEW TEAM.
THEY GOT STARTED IN OCTOBER TWENTY NINETEEN WITH CHARLES ROBERTS.
AND THEY NOW WE'VE ADDED A PERSON THERE BECAUSE AS WE'VE SEEN THROUGH COVID EMPLOYEES ARE I CONSIDER EMPLOYEES, YOU KNOW, ONE OF OUR MOST IMPORTANT AUDIENCES, BECAUSE ALL OF YOU ARE AMBASSADORS OUT THERE.
SO WE NEED TO MAKE SURE THAT YOU UNDERSTAND WHAT OUR STRATEGIES ARE, THAT EMPLOYEES KNOW WHAT'S HAPPENING, WHAT'S GOING ON IN A TIMELY WAY, IN A TRANSPARENT WAY, SO THAT WE CAN WE CAN MAKE SURE THAT EVERYBODY KNOWS THAT WE'RE ON THE SAME PAGE AND SO THAT'S WHAT THAT TEAM IS IN CHARGE OF DOING.
AND THEN RIGHT, WHAT WE'RE DOING AS PART OF OUR EVOLUTION IS REALLY FOCUSING ON STRATEGY.
AND I'LL TALK ABOUT THAT IN A MINUTE AND WORKING WITH OUR INTERNAL CONSTITUENTS IN A MORE COHESIVE WAY.
SO IF YOU COULD CLICK FOR ME, THERE IS A NEW TEAM CALLED CAMPAIGN STRATEGY AND MANAGEMENT THAT IS A COMPLETELY NEW TEAM THAT WE CREATED.
AND THIS IS THIS TEAM IS ARE THE POINTS OF CONTACT FOR ALL THE OTHER INTERNAL CONSTITUENTS ACROSS THE BOARD.
SO WHETHER IT'S STUDENT SERVICES, ACADEMICS, WORKFORCE ADVANCEMENT, ALL THE OPERATIONAL AREAS AND ANY COLLEGE WIDE PROGRAMS, THEY'RE GETTING AN ASSIGNED POINT OF CONTACT.
AND THIS TEAM THEN WORKS WITH ALL THE OTHER HEXAGONS ON THE OUTSIDE OF THIS CIRCLE TO GET THE WORK DONE. SO THEY KIND OF HELP BUILD STRATEGIES WORKING WITH THE INTERNAL CONSTITUENTS AND THEN THESE FOLKS HELP THE REST OF THE TEAMS HELP PUSH IT FORWARD.
SO I'LL TALK ABOUT THAT HERE MORE IN A MINUTE AS WELL.
SO IF WE GO TO THE NEXT SLIDE, PLEASE.
SO I TALKED ABOUT OUR EVOLUTION AND REALLY WE ARE WE'VE OVER THE LAST YEAR AND WE'RE STILL IN THE MIDST OF THIS, BUT WE'RE MOVING FROM REALLY KIND OF A PLACE OF AS MANY OF YOU ARE PROBABLY IN THE MIDST OF AS WELL, DOING THINGS EIGHT DIFFERENT WAYS AND, YOU KNOW, THE SEVEN COLLEGES PLUS DISTRICT OFFICE AND NOW WE'RE MOVING INTO COHESION.
SO WE HAVE GONE TO A CENTRAL WORKFLOW MANAGEMENT SYSTEM THAT ENSURES THAT WE'RE KEEPING TRACK OF ALL THE PROJECTS THAT ARE OUT THERE, THAT THE TASKS ARE ACCOUNTED FOR.
AND THEN WE'RE MANAGING OUR WORKFLOWS AND OUR WORKLOADS.
IT'S HELPING US KEEP TRACK OF HOW MUCH WORK WE'RE DOING SO THAT WE CAN MAKE SURE WE'VE GOT THE RIGHT RESOURCES ALLOCATED IN THE RIGHT PLACES.
THAT WE KICK THAT OFF LAST YEAR.
AND WE'RE FINALLY GETTING TO A PLACE, I FEEL LIKE WHERE WE ARE, WE'VE GOT A GOOD HANDLE ON THAT. AND IT'S HELPING US A LOT.
WE'VE DEFINED A LOT OF CONSISTENT PROCESSES TO BUILD EFFICIENCIES.
SO WE HAVE MULTIPLE PROCESSES.
WE HAD DIFFERENT BRAND STANDARDS OR MAYBE NOT DIFFERENT, BUT WE WERE DOING THEM.
WE WERE ADHERING TO THEM IN DIFFERENT WAYS.
SO THOSE THINGS HAVE ALL KIND OF COME TO A COMMON PLACE SO THAT WE ARE MOVING IN THE SAME DIRECTION AND THAT WE'RE ADVISING PEOPLE ACROSS THE COLLEGE IN THE RIGHT WAY IN THE SAME WAY.
FROM AN ADVERTISING PERSPECTIVE, YOU'VE PROBABLY SEEN THE DALLAS COLLEGE ADVERTISING IN VARIOUS PLACES.
WE HAVE MOVED FROM CAMPUS BASED OR A FORMER COLLEGE BASED ADVERTISING TO NOW JUST DALLAS COLLEGE ADVERTISING.
AND THAT'S NOT TO SAY THAT THERE MIGHT NOT BE A CAMPUS AD IN A LOCALIZED AREA THAT MAKES SENSE, OR EVEN A SCHOOL HAVING SOME TYPE OF PROMOTION WHEN IT MAKES SENSE.
BUT THE VAST MAJORITY OF OUR ADVERTISING WILL BE ON DALLAS COLLEGE.
AND WHEN WE HAVE THOSE OTHER CASES WHERE IT'S PROGRAM, SCHOOL OR CAMPUS SPECIFIC WE'LL STILL LEAD WITH DALLAS COLLEGE AND THOSE AD CAMPAIGNS WOULD ALWAYS BE MARRIED TO DALLAS COLLEGE AS THE LEADING THE LEADING FORCE SO THAT WE CAN CONTINUE TO BUILD OUR BRAND.
AND THEN I WANT TO TALK ABOUT WHEN I FIRST GOT HERE.
IT'S PROBABLY MY FIRST FEW MONTHS HERE.
I'VE BEEN HERE TWO YEARS NOW, IN MY FIRST FEW MONTHS HERE, I MET WITH SOME FACULTY
[00:45:02]
REPRESENTATIVES. AND ONE OF THE THINGS I HEARD LOUD AND CLEAR AND CONTINUE TO HEAR IS THAT THEY WANT SUPPORT FOR THEIR DIFFERENT PROGRAMS OR COURSES.UNFORTUNATELY, WE DON'T HAVE ENOUGH RESOURCES AND WE DID HAVE TO REDUCE OUR TEAM NUMBERS THROUGH THE TRANSITION, SADLY.
SO WE'VE GOT TO GET REALLY FOCUSED ON PRIORITIZING WHAT WE DO AND HOW WE SERVE DALLAS COLLEGE. BUT WHAT WE WHAT WE HAVE DONE AND WHAT WE'RE DOING RIGHT NOW IS, IS TRYING TO FIND A TOOL THAT IS KIND OF A DO IT YOURSELF TOOL FOR FACULTY AND OTHER PROGRAMS AND DEPARTMENTS CAN HAVE ACCESS TO A TOOL THAT WILL ALLOW THEM TO CREATE THEIR OWN MARKETING MATERIALS WITHIN A TEMPLATE USING TEMPLATES THAT WE SET UP THAT ADHERE TO OUR BRAND STANDARDS SO THEY CAN ADD THEIR OWN CONTENT, THEY CAN HAVE THEIR OWN PHOTOS IN THERE, THEIR OWN IMAGES, AND THEN THEY CAN JUST MOVE FORWARD AND HAVE A LITTLE BIT MORE CONTROL AND ACCESS AND THEY CAN BE EMPOWERED TO MARKET THEIR OWN PROGRAMS. SO THAT IS WE'RE TESTING SOME DIFFERENT TOOLS RIGHT NOW.
AND WE'VE ACTUALLY ENGAGED WITH SOME FACULTY TO HELP US WITH THAT, TO HELP US GAUGE WHICH ARE THE BEST TOOLS THAT WE CAN USE.
SO THAT IS GOING TO GET ROLLED OUT THIS YEAR.
AND WE'RE REALLY EXCITED ABOUT THAT.
THE FINAL BULLET ON HERE IS ABOUT THE STRATEGIC APPROACH I MENTIONED A MINUTE AGO, SO IF WE WANT TO GO TO THE NEXT SLIDE, PLEASE, I CAN TALK A LITTLE BIT MORE ABOUT, I'LL TALK MORE ABOUT THAT HERE IN A MINUTE.
BUT JUST A QUICK GLANCE AT OUR LEADERSHIP TEAM AND THE DIFFERENT TEAMS AND HOW WE'RE STRUCTURED. AND I MENTIONED DIGITAL EXPERIENCE THAT'S RUN BY JONATHAN BLUNDELL.
THE BRAND ADVERTISING AND DESIGN TEAM IS RUN BY JOANNA JORDAN.
THE CAMP, THE NEW CAMPAIGN STRATEGY AND MANAGEMENT TEAM IS LED BY DONIELLE JOHNSON, OUR COMMUNICATIONS TEAM, WHICH INCLUDES OF MEDIA RELATIONS AND CONTENT THAT IS HEADED UP BY ALEX LYDA.
FOUNDATION MARKETING IS RUN BY VALERIE CAVAZOS AND OUR COMMUNITY MARKETING EVENTS AND OPERATIONS TEAM, WHICH INCLUDES OUR TEXTING, CHAT AND CHATBOT FUNCTIONS, ARE IS RUN BY MOLLY BEWLEY. AND THEN I MENTIONED CHARLES ROBERTS IS MANAGING EMPLOYEE [INAUDIBLE] EMPLOYEE AND EXECUTIVE COMMUNICATIONS AND THEN MERIDTIH MCLARTY IS HEADING A TEAM OF ONE.
MEREDITH IS DOING OUR MARKETING INITIATIVES, WHICH IS OUR PROJECT MANAGEMENT THAT [INAUDIBLE] MENTIONED EARLIER. SHE'S ALSO IN CHARGE OF HELPING ROLL OUT THIS DIY TOOL FOR THE FACULTY. AND THEN SHE HELPS US WITH OUR OWN EMPLOYEE SUCCESS PROGRAMS FOR OUR TEAM, FOR THE MARKETING COMMUNICATIONS TEAM, BECAUSE WE WANT TO MAKE SURE THAT WE ARE DEVELOPING OUR TEAM AND STAYING ON THE CUTTING EDGE OF ALL THE DIFFERENT THINGS, BECAUSE AS WE KNOW, WITH TECHNOLOGY AND MARKETING GO HAND IN HAND AND THINGS ARE MOVING QUICKLY.
SO MERIDITH'S HELPING US WITH THAT AS WELL.
CAN WE GO TO THE NEXT SLIDE, PLEASE.
SO WHEN I TALK ABOUT KIND OF OUR EVOLUTION, THIS IS AT THE CENTER OF IT, WE ARE REALLY PUTTING STRATEGY FIRST AS WE LOOK AT HOW WE'RE APPROACHING MARKETING AND COMMUNICATIONS.
SO THAT MEANS THAT WE'RE PARTNERING WITH OUR INTERNAL CLIENTS, WE CALL THEM.
SO THAT'S OUR INTERNAL CONSTITUENTS, ALL THOSE, THE GROUPS ACROSS THE COLLEGE OUTSIDE OF MARKETING THAT AND WE BUILD MARKETING AND COMMUNICATIONS PLANS THAT ARE BASED ON EACH DIVISION AND DEPARTMENT PROGRAMS ON THEIR OWN GOALS AND OBJECTIVES.
BECAUSE IF WE IF WE AREN'T MAPPING BACK TO THAT, IF WE WEREN'T MAPPING BACK TO WHAT IS THE STRATEGY, WHAT ARE WE TRYING TO ACHIEVE, WHAT PROBLEMS ARE WE TRYING TO SOLVE? WHAT ARE THE CHALLENGES THAT WE'RE TRYING TO OVERCOME FOR A PARTICULAR DEPARTMENT PROGRAM [INAUDIBLE]? THEN WE'RE NOT DOING OUR JOBS WELL, BECAUSE WE DO HAVE LIMITED RESOURCES.
WE NEED TO MAKE SURE THAT WE ARE REALLY FOCUSED ON DOING THE THINGS THAT MATTER AND THAT ARE GOING TO MOVE THE NEEDLE FOR THAT PARTICULAR AREA WITHIN THE COLLEGE.
SO WE'VE SET UP THAT CAMPAIGN STRATEGY TEAM JUST TO BE DEDICATED SUPPORT WHERE THERE ARE ASSIGNED POINTS OF CONTACT FOR EACH OF THESE AREAS TO HELP THEM BUILD LONG TERM MARKETING PLANS. AND IT'S ALSO THE DEDICATED SUPPORT ENABLES US TO BUILD RELATIONSHIPS TO START LEARNING WHAT THOSE AREAS DO, WHAT THEY ARE, WHAT THE FUNCTIONS THEY SERVE ARE.
SO BECAUSE THE MORE THE MORE WE CAN GET TO KNOW WHAT YOU'RE DOING, THE BETTER WE CAN SERVE YOU AND HELP YOU REALLY OVERCOME THE CHALLENGES YOU'RE TRYING TO DO.
WE, THAT TEAM, THE CAMPAIGN STRATEGY TEAM WORKS WITH OUR OTHER EXPERTS THAT WERE KIND OF ON THE OUTSIDE OF THAT HEXAGON.
THEY WE'VE GOT THE WEB, WHETHER IT'S WEB OR MEDIA CONTENT IN EMPLOYEE COMMUNICATIONS, EMAIL, TEXTING PROGRAMS. YOU TAKE YOUR PICK, THEY GO TO THOSE FOLKS AND THEY HELP ADVISE AND HELP US GET THE WORK DONE, HELP US BRING IT TO LIFE.
[00:50:02]
AND THEN WHEN WE NEED IT, THOSE FUNCTIONAL SPECIALISTS WILL COME IN AND THEY WILL WORK DIRECTLY WITH THE INTERNAL CLIENTS, ALONGSIDE THE CAMPAIGN STRATEGISTS TO ADVISE IN THE ROOM OR IN THE VIRTUAL ROOM NOW.BUT THERE WILL BE CONSULTANTS, SO TO SPEAK, SO THAT THEN WE CAN HELP MAKE SURE THAT WE'RE COVERING ALL THE BASES, THAT ALL THE QUESTIONS ARE BEING ANSWERED.
IF THERE'S A NEW WEBSITE TO BE DEVELOPED, WE'LL MAKE SURE THAT A WEB PERSON IS BROUGHT IN AND MAYBE EVEN A WRITER TO HELP US MAKE SURE THAT WE ARE CAPTURING EVERYTHING AND DOING IT WELL. WE ARE ALSO REALLY FOCUSED ON USING DATA.
WE HAVE SOME DATA AT OUR FINGERTIPS, BUT WE DON'T HAVE ALL THE DATA WE NEED.
MY GOAL AND OUR GOAL IS TO START CAPTURING DATA MORE COHESIVELY AND MORE BROADLY SO THAT WE CAN SEE ALL THE CONNECTION POINTS OF HOW THE PROGRAMS ARE WORKING AND THEN BEING ABLE TO OPTIMIZE QUICKLY SO THAT WE CAN ADJUST PROGRAMS AND MAKE SURE WE ARE LEARNING FROM THAT AND APPLYING IT FOR THE NEXT GO AROUND.
IF WE DON'T HAVE THE DATA, WE ARE WE'RE STILL TRYING TO FIND OTHER WAYS TO DO IT, BUT WE ARE LOOKING AT FINDING OTHER WAYS TO CONNECT, USING DIFFERENT TOOLS AND WORKING WITH IT TEAM TO FIND TOOLS THAT WILL HELP US CONNECT ALL THE DOTS WITH THE DATA POINTS SO THAT WE CAN MAKE SURE WE CAN LOOK AT IT, LOOK AT COHESIVELY.
IF WE GO TO THE NEXT SLIDE, PLEASE.
SO I WANT TO INTRODUCE AN IDEA TO YOU ABOUT OUR CAMPAIGN LEVELS.
SO THESE ARE BASICALLY IT'S A WAY THAT THE CAMPAIGN TEAM, WHEN THEY'RE MEETING WITH OUR INTERNAL CONSTITUENTS, THEY ARE TALKING ABOUT, YOU KNOW, SOMEBODY COMES TO THEM AND SAYS, I HAVE A CAMPAIGN, I HAVE A WORKFORCE CAMPAIGN I WANT TO DO.
SO THEY SIT DOWN AND THEY GO THROUGH A CREATIVE BRIEF PROCESS, WHICH I'LL SHOW YOU HERE IN JUST A MINUTE. AND THE END GOAL IS TO IDENTIFY WHAT KIND OF CAMPAIGN THAT THEY HAVE, WHAT KIND OF CAMPAIGN WE'RE ACTUALLY GOING TO DO, FOR EXAMPLE, FOR WORKFORCE.
IS IT A BASE CAMPAIGN WHERE IT'S REALLY FOCUSED ON AN INTERNAL AUDIENCE OR IT'S LOCATION SPECIFIC AND PROBABLY NOT FOR WORKFORCE BECAUSE THEY'RE REALLY EXTERNALLY FOCUSED.
BUT THEN YOU GO ALL THE WAY TO A STRATEGIC CAMPAIGN, WHICH WOULD BE COLLEGE WIDE INITIATIVE OR BRAND NEW PROGRAM LAUNCH, YOU KNOW, AND EVEN LIKE I WOULD TAKE THE DALLAS COLLEGE NEW BRAND ROLLOUT, THAT WAS A STRATEGIC CAMPAIGN.
AND YOU LOOK AT THE BOTTOM HALF OF THE SLIDE, KIND OF TALKS ABOUT THE DIFFERENT CHANNELS OR DIFFERENT ACTIVITIES THAT WOULD BE SUPPORTED FOR EACH OF THESE DIFFERENT CAMPAIGN LEVELS. SO WE WOULD WE BY IDENTIFYING THESE CAMPAIGN LEVELS, IT HELPS KIND OF LEVEL SET.
WHAT KIND OF SUPPORT EACH PARTICULAR PROGRAM AND BAND INITIATIVE WILL GET AT THE ONSET? SO EVERYBODY'S IN ALIGNMENT.
SO LET ME WALK YOU THROUGH HOW THIS WORKS.
SO IF YOU CAN GO TO THE NEXT SLIDE, PLEASE.
WE ACTUALLY HAVE A CREATIVE BRIEF PROCESS, SO HOW YOU GET TO THAT CAMPAIGN LEVEL IS REALLY STARTING AT THE BEGINNING WITH AN INTAKE ASSESSMENT, WITH THE CAMPAIGN STRATEGIST, WITH SOMEONE FROM OUR INTERNAL CLIENTS.
THEY TALK ABOUT THE OBJECTIVES OF THE PROJECT.
WHAT ARE WE TRYING TO ACHIEVE? WHAT IS THEIR DESCRIPTION? WHAT ARE THE CHALLENGES? WHAT ARE THE TARGET AUDIENCES? WHAT'S THE BUDGET? IF THERE IS ANY, AND THEN MESSAGING HOW.
SO IF YOU CAN SEE THIS, THIS IS KIND OF WHAT WE CALL OUR ELEVATOR SPEECH, BUT IT'S REALLY A WAY OF DEVELOPING THE KEY MESSAGE FOR THE PROGRAM SO THAT EVERYBODY CAN GET EVERYBODY CAN GET ON THE SAME PAGE AND UNDERSTAND WHAT WE'RE TRYING TO ACTUALLY COMMUNICATE.
SO IT'S GOT AN UMBRELLA STATEMENT.
THERE BE THREE KEY MESSAGES AND THEN PROOF POINTS WHICH ARE REALLY SUPPORTING EITHER EXAMPLES OR DATA POINTS OF THINGS THAT WILL HELP US BRING THAT STORY TO LIFE.
AND THIS IS REALLY IMPORTANT BECAUSE THE MESSAGING HOUSE THEN INFORMS EVERYTHING ELSE WE'RE DOING. SO YOU PUT THE MESSAGING HOUSE TOGETHER AND WE CAN THEN HAVE WEBSITE CONTENT, WE CAN HAVE A BROCHURE CONTENT, WE CAN HAVE SOCIAL MEDIA CONTENT, WE CAN TAKE AND PULL. WE COULD BUILD A NEWS RELEASE AROUND IT IF WE NEEDED TO.
SO THAT IS REALLY CRITICAL IN BUILDING FOR SPECIFIC PROGRAMS SO THAT EVERYBODY KIND OF KNOWS. AND THEN WHAT I'VE HEARD FROM THE FOLKS THAT WE HAVE BUILT THESE WITH, IT HELPS THEM, AS ARE GOING OUT IN THE COMMUNITY, THEY'RE TALKING TO STUDENTS OR TALKING TO THEIR OWN AUDIENCES.
IT HELPS THEM BUILD THEIR STORY AND CREATE THEIR LITTLE ELEVATOR SPEECH SO THAT THEY ARE ALL ON THE SAME PAGE ACROSS THEIR ORGANIZATION.
SO IF WE GO TO THE NEXT SLIDE, PLEASE.
THEN THE FINAL COMPONENTS OF THE CREATIVE BRIEF ARE LOOKING REALLY TALKING ABOUT THE ACTUAL CHANNELS AND WHAT ARE THE NEEDS FROM ADVERTISING NEWSLETTER, CREATIVE, ALL OF
[00:55:05]
THAT. DOES IT NEED A GRAPHIC OR NOT? WHAT TYPES OF ASSETS ARE NEEDED TO SUPPORT THE PROGRAM? THEY BUILD A TIMELINE AND THEN THEY GET THEY FINALLY DO GET TO THE CAMPAIGN LEVEL RECOMMENDATION. HERE'S WHAT WE ARE RECOMMENDING THIS TO BE.AND THEN IF YOU SEE IN SECTION G THERE, IT'S THE AGREEMENT.
THEY ACTUALLY KIND OF HAVE A VIRTUAL HANDSHAKE BETWEEN THE MARKETING TEAM AND THE CLIENT SIDE. SO THAT MAKES SURE EVERYBODY IS IN AGREEMENT AND EVERYBODY SAYS, YES, THIS IS THE DIRECTION WE'RE GOING, WE'RE GOOD AND WE'RE GOING TO START BOWING FORWARD AND MOVE AHEAD.
BUT ONE THING I WILL NOTE IS THAT ALL OF THESE MARKETING ACTIVITIES THAT WE DO EVERYTHING AND I SAID THIS EARLIER, BUT EVERYTHING HAS TO MAP BACK TO THE OVERARCHING STRATEGY OF THE DIVISION AND NOT THE MARKETING STRATEGY, BUT THE OVERALL STRATEGY, BECAUSE WE HAVE TO MAKE SURE THAT WE'RE APPLYING RESOURCES WHERE IT MATTERS AND WHERE IT GOES.
IF I COULD GO ALL THE WAY UP TO THE TOP OF THAT CHAIN, THAT THAT PERSON WOULD SAY YES, THIS MAP'S BACK AND THIS MATTERS AND WE SHOULD BE PUTTING OUR RESOURCES HERE.
BECAUSE UNFORTUNATELY, OUR RESOURCES, WHETHER IT'S HUMAN OR BUDGETARY, THEY'RE FINITE.
AND SO WE DO HAVE TO MAKE SURE THAT WE'RE PRIORITIZING WORKING WITH LEADERSHIP AT EACH ORGANIZATION.
IF WE CAN GO TO THE NEXT SLIDE, PLEASE. SO WHAT'S NEXT FOR MARKETING? WE ARE GOING TO, TO THE END OF WHAT I JUST TALKED ABOUT, WE'RE WORKING ON CREATING STRATEGIC MARKETING PLANS FOR ALL OF OUR INTERNAL CLIENTS.
SO THAT COULD BE THE SCHOOLS, THAT COULD BE WORKFORCE AND ADVANCEMENT, STUDENTS SUCCESS AND EVEN SOME OF THE OPERATIONAL AREAS WHERE IT MAKES SENSE.
THE STRATEGIC MARKETING PLANS ARE STILL IN THE EARLY PHASES RIGHT NOW BECAUSE SO MANY OF OUR ORGANIZATIONS RIGHT NOW ARE STILL IN FLUX.
SO WE ARE WE'RE KIND OF DOING IT IN STEPS AND FOCUSING ON THE CRITICAL NEEDS FIRST.
BUT, YOU KNOW, I'M HOPING BY MID-YEAR WE CAN BE REALLY, YOU KNOW, AHEAD OF THE GAME ON THIS AND WE CAN START HAVING PLANS IN PLACE THAT WE CAN THEN WORK, BECAUSE ONCE YOU GET A PLAN IN PLACE, THEN YOU WORK THE PLAN AND THERE'S SOME FLUIDITY INVOLVED.
BUT IT HELPS US STAY ON THE SAME PAGE AND IT HELPS US STAY ON TRACK MAKING, OF ACHIEVING RESULTS FOR THE ORGANIZATION.
THE OTHER THING WE'RE CONTINUING IS TO BUILD OUR DALLAS COLLEGE BRAND AWARENESS.
IT HAS BEEN HARDER WITH COVID-19 BECAUSE WE HAVE PEOPLE AREN'T OUT AND ABOUT AS MUCH.
YOU CAN'T YOU CAN'T RELY ON BILLBOARDS.
WE CAN'T RELY ON DART ADVERTISING AS MUCH BECAUSE SO MANY PEOPLE ARE, YOU KNOW, REALLY HUNKERED DOWN AT HOME.
SO WE ARE RELYING A LOT MORE ON DIGITAL ADVERTISING, ON, YOU KNOW, HULU OR YOUTUBE.
YOU KNOW, WE'VE LOOKED AT LOTS OF DIFFERENT PLACES TO REACH OUR STUDENTS AND REACH OUR AUDIENCES VIA DIGITAL AND THEN HOPEFULLY WE'LL OPEN BACK UP AGAIN LATER IN THE YEAR.
AND WE CAN START DOING MORE OF THAT EXTERNAL KIND OF BOOTS ON THE GROUND ADVERTISING.
WE ARE CONTINUING TO WORK THE CRITICAL RESPONSE, WORKING WITH CRITICAL RESPONSE COMMUNICATIONS, WORKING WITH DR.
DAVIS'S TEAM AND TRANSITION COMMUNICATIONS, WORKING ACROSS THE ORGANIZATION AS WE GO THROUGH THIS, YOU KNOW, MAJOR CHANGE FOR DALLAS COLLEGE.
BUT, YOU KNOW, AND WE'RE ALWAYS OPEN TO FEEDBACK ON THAT.
WE WILL CONTINUE TO OPTIMIZE OUR DIGITAL CHANNELS TO REACH MORE STUDENTS.
AND THAT IS, YOU KNOW, OUR WEBSITE, OUR SOCIAL MEDIA, OUR THE WAY WE'RE DOING OUR NEWSLETTERS. I MEAN, WE ARE WE ARE CONSTANTLY LOOKING AT WHAT'S NEW AND COMING AND THEN HOW DO WE OPTIMIZE WHAT WE'RE ALREADY DOING.
SO THAT IS AND YOU AND I TALKED ABOUT THAT AI AND CHAT AND CHATBOT AND ALL OF THAT, THAT'S AN EXAMPLE OF THAT WHERE WE'RE LIKE, OK, LET'S WE JUST KICKED OFF THAT AI TEXTING BACK IN NOVEMBER, I THINK IN NOVEMBER.
AND SO WE ARE WE ARE LEARNING FROM THAT AND OPTIMIZING AND CONTINUING TO GROW THERE.
AND THEN WE WANT TO, I TALKED ABOUT THIS ALREADY, BUT WE WANT TO CAPTURE AND USE DATA TO LEARN AND GROW. THAT'S REALLY, REALLY IMPORTANT TO US AS WE MOVE AHEAD.
SO IF WE GO TO THE NEXT SLIDE, PLEASE.
SO, AS I CONCLUDE, I JUST WANT TO SAY, IF YOU NEED ANY HELP, THESE ARE THE PLACES TO GO.
WE HAVE REQUEST FORMS AT DCCD.EDU/MARKETINGREQUESTS WHERE YOU CAN SEND AN EMAIL TO THIS MARKETING REQUEST AT DCCCD.EDU.
SO EITHER WAY, YOU CAN SEND THE MARKETING` AND WE DO ASK YOU TO DO THAT EVEN IF YOU CONTACT ONE OF US.
BUT THIS WAY WE CAN GET IT INTO THAT WORKFLOW SYSTEM I TALKED ABOUT AND IT HELPS US TRACK THE ACTIVITY, TRACK THE WORK.
AND IF YOU DO THIS, THEN YOU WILL GET UPDATES AS PROGRESS IS MADE.
AND SO YOU CAN KEEP UP WITH WHAT WORK IS HAPPENING ON YOUR PARTICULAR PROJECT REQUEST.
AND THEN AND THEN WE'LL HELP YOU.
WE WILL DEFINITELY CONNECT YOU WITH SOMEONE FROM OUR CAMPAIGNS TEAM TO HELP YOU PLAN A STRATEGY FOR THE [INAUDIBLE].
AND AGAIN, I JUST WANT TO THANK YOU.
THANK EVERYBODY THAT WE WORK WITH AND THANK ALL THE TEAMS LIKE STUDENT SERVICES,
[01:00:04]
ACADEMICS, WORKFORCE AND ADVANCEMENT.I MEAN, EVERYBODY TRULY THE HR TEAM, IT TEAM, I CAN GO ON FINANCE.
I'M GOING TO MISS SOMEBODY AND I'M GOING TO FEEL BAD ABOUT IT.
BUT THERE ARE THERE'S BEEN SO MUCH WORK DONE TOGETHER AND I, DR.
MAY TALKED ABOUT IT YESTERDAY.
BUT THE LEVEL OF TEAMING THAT I'VE SEEN OVER THE LAST SEVERAL MONTHS HAS JUST BEEN SO HEARTENING. AND IT'S MADE ME REALLY EXCITED ABOUT OUR FUTURE BECAUSE I SEE I SEE I SEE THE WALLS COMING DOWN IN BETWEEN THE ORGANIZATIONS AND I SEE US PARTNERING AND BEING WILLING TO PROVIDE FEEDBACK TO EACH OTHER IN A CONSTRUCTIVE WAY AND PEOPLE RECEIVING IT.
SO TO THAT END, IF YOU HAVE ANY FEEDBACK FOR OUR ORGANIZATION, PLEASE REACH OUT TO ME.
PATTY ARELLANO-TOLOTTA, I FORGOT TO INTRODUCE MYSELF, SO HI I'M PATTY.
BUT YOU CAN ALWAYS REACH OUT TO ME IF YOU HAVE ANY FEEDBACK OR IDEAS.
WE ARE WE ARE DEFINITELY OPEN TO THAT.
AND I JUST WANT TO SAY THANKS TO EVERYONE.
AND PLEASE HANG IN THERE THROUGH ALL OF THIS AND STAY SAFE.
[01:10:05]
GOOD MORNING AND WELCOME TO THE SPRING KICKOFF.[01:10:09]
MY NAME IS LULA MCGREGOR AND I AM PRESENTING ON BEHALF OF SHERRI ENRIGHT, OUR CHIEF HUMAN RESOURCES OFFICER.LET'S START WITH OUR HR MISSION AND VISION.
OUR MISSION AND VISION IS TO PROVIDE SERVICE, SOLUTIONS AND SUPPORT.
SERVICE BY PARTNERING WITH OUR CUSTOMERS BY MAXIMIZING RESOURCES AND TECHNOLOGY TO PROVIDE MEASURABLE RESULTS.
SOLUTIONS BY CLOSING GAPS AND CONSULTING OUR STRATEGIC ORGANIZATIONAL NEEDS, BY BEING INNOVATIVE AND A THOUGHTFUL ADVOCATE AND EMPOWERING ORGANIZATIONAL SOLUTIONS.
SUPPORT BY ALIGNING RESOURCES WITH NEEDS, ADJUSTING AND ADAPTING AS NECESSARY TO DRIVE ORGANIZATIONAL AND BUSINESS SUCCESS.
HERE'S WHAT WE DO. OUR GOAL IS TO ADVANCE INSTITUTIONAL PRIORITIES BY SUPPORTING A HIGH PERFORMANCE AND INCLUSIVE WORK ENVIRONMENT.
CHARACTERIZED BY FAIR TREATMENT, OPEN COMMUNICATION, PERSONAL ACCOUNTABILITY, TRUST AND MUTUAL RESPECT. WHEN YOU JOIN THE WORKFORCE OF DALLAS COLLEGE, YOU ARE IN A COMMUNITY THAT REWARDS IDEAS, INNOVATIONS WHERE DIFFERENCES ARE CELEBRATED, VIEWPOINTS ARE SHARED.
A COMMUNITY WHERE YOUR NEEDS ARE RECOGNIZE, YOUR GOALS ARE SUPPORTED AND YOUR SUCCESS IS OUR PRIORITY. NEXT SLIDE, PLEASE.
MEMBERS OF OUR SENIOR LEADERSHIP TEAM INCLUDE TIFFANIE DOUGLAS, DOMINIC GREEN, ANDRE JOHNSON AND MYSELF, LULA MCGREGOR.
TIFFANIE OVERSEES WORKFORCE PLANNING, WHICH INCLUDES EMPLOYER BRAND, SUCCESS AND WORKFORCE PLANNING. WORKFORCE PLANNING IS THE PROCESS OF ANALYZING, FORECASTING AND PLANNING WORKFORCE SUPPLY AND DEMAND.
ACCESSING GAPS IN DETERMINING TARGET TALENT MANAGEMENT INTERVENTIONS TO ENSURE THAT DALLAS COLLEGE HAS THE RIGHT PEOPLE WITH THE RIGHT SKILLS IN THE RIGHT PLACE AND AT THE RIGHT TIME. IN THE TALENT ROLE, THE TEAM PROVIDES GUIDANCE TO EMPLOYEES ON WORK RELATED ISSUES AND CONCERNS, LEARNING OPPORTUNITIES TO HELP EMPLOYEES OBTAIN AND HOLD THE KNOWLEDGE AND SKILLS TO PROGRESS PROFESSIONALLY AND PERSONALLY.
AND THEY ARE ALSO RESPONSIBLE FOR ATTRACTING AND HIRING SKILLED EMPLOYEES TO FULFILL ORGANIZATIONAL GOALS.
IF WE CAN MOVE TO THE TOTAL REWARDS SLIDE.
REWARD'S HEADED BY MYSELF, LULA MCGREGOR OVERSEES THE TOTAL REWARDS POSITION PORTION OF HUMAN RESOURCES.
TOTAL REWARDS ENCOMPASSES THE ELEMENTS OF COMPENSATION, WELL BEING, BENEFITS, RECOGNITION AND DEVELOPMENT. ALL THIS LEADS TO OPTIMAL ORGANIZATIONAL PERFORMANCE.
OUR GOAL IS TO ATTRACT AND RETAIN CANDIDATES AND EMPLOYEES THROUGH A FAIR AND EQUITABLE AND TRANSPARENT COMPENSATION AND BENEFIT PHILOSOPHY AND PRACTICE.
WITH THE PERFORMANCE MANAGEMENT, WE PROVIDE AN ONGOING PROCESS OF COMMUNICATION BETWEEN THE SUPERVISOR AND EMPLOYEE THAT OCCURS THROUGHOUT THE YEAR.
THIS IS IN SUPPORT OF ACCOMPLISHING THE STRATEGIC OBJECTIVES OF THE ORGANIZATION.
ANDRE JOHNSON OVERSEES HR SYSTEMS AND STRATEGIES.
ANALYZING BUSINESS REQUIREMENTS AND ENSURING THE INTEGRITY AND DATA OF HR SYSTEM, WHICH INCLUDES THE ANALYZATION OF BUSINESS REQUIREMENTS.
HIS TEAM, IN CONJUNCTION WITH IT, DETERMINES HARDWARE AND SOFTWARE REQUIREMENTS TO MEET THE DATA MANAGEMENT NEEDS.
THIS TEAM CONTRIBUTES TO HR STRATEGY BY OFFERING ANALYTICS, PROCESS FLOWS AND IMPROVEMENT METHODS. NEXT SLIDE, PLEASE.
DOMINIC GREEN OVERSEES OUR EMPLOYEE RESOURCE CENTER, PROVIDING RESPONSES TO FREQUENTLY ASKED QUESTIONS REGARDING HR GUIDELINES AND PROCEDURES, THROUGH ASK HR AS WELL AS FOCUSING ON CONTINUOUS IMPROVEMENT OF OUR HR PROCESSES.
THE EMPLOYEE RESOURCES CENTER SERVES AS A FRONT LINE INFORMATION SOURCE FOR ALL EMPLOYEES, PROVIDING GUIDANCE FOR HUMAN RESOURCE PROCESSES, GUIDELINES, POLICIES AND PROCEDURES. NEXT SLIDE, PLEASE.
THIS IS WHERE WE'RE HEADED, WE'RE COMMITTED TO SUPPORTING THE DALLAS COLLEGE MISSION BY FOCUSING EFFORT ON A VALUE DIVERSE AND DYNAMIC WORKFORCE.
[01:15:03]
WE ARE REVIEWING OUR CURRENT PROCESSES AND POLICIES AND ALIGNING THEM TO MEET THE STRATEGIC GOALS OF THE ORGANIZATION.OVER THE NEXT 12 TO 18 MONTHS, LOOK FOR UPDATED PROCESSES, GUIDELINES, INCLUDING ENHANCED SERVICES FOR THE EMPLOYEE COMMUNITY.
THE HR TEAM IS TRULY EXCITED TO BE PART OF DALLAS COLLEGE AND IS COMMITTED TO PARTNERING WITH THE COLLEGE BY PROVIDING SERVICE, SOLUTIONS AND SUPPORT THAT LEAD TO EMPLOYEE AND STUDENT SUCCESS.
I KNOW MY PRESENTATION WAS SHORT, BUT THANK YOU AND HAVE A GREAT SPRING SEMESTER.
[01:45:06]
GOOD MORNING, I'M TISKA THOMAS, THE DEPUTY CHIEF BUSINESS OFFICER AND I'LL LEAD OFF OUR[01:45:10]
FINANCE AND FACILITIES UPDATE.[01:45:12]
IT'S INCREDIBLY HARD FOR US TO FOLLOW THE EXCITING WORLDS OF IT AND MARKETING, BUT WE'RE[01:45:17]
GOING TO DO OUR BEST.[01:45:18]
START THE POWERPOINT, PLEASE.[01:45:34]
IN SUPPORT OF THE OPERATIONAL SHIFTS THAT ARE OCCURRING AS A RESULT OF THE ONE COLLEGE TRANSITION, THE BUSINESS SIDE OF THE COLLEGE IS UNDERGOING SIGNIFICANT CHANGES TO OUR ORGANIZATIONAL STRUCTURE AS WELL.OUR CHIEF FINANCIAL OFFICER, JOHN ROBERTSON, WILL TAKE A MORE STRATEGIC FINANCIAL LEADERSHIP ROLE. HE WILL ALSO CONTINUE TO FOCUS ON GENERAL ACCOUNTING FUNCTIONS, AS WELL AS VETERANS AFFAIRS COMPLIANCE OFFICE.
AS MOST OF YOU KNOW, MY PRIMARY FOCUS HAS BEEN THE COLLEGE BUDGET.
HOWEVER, DURING THIS TRANSITION, WE REALIZED THE NEED FOR MORE COHESIVE COLLABORATION AMONG OUR BUSINESS UNITS.
AS A RESULT, UNDER MY OFFICE OF THE DCBO, YOU WILL NOW SEE ACCOUNTS PAYABLE, ACCOUNTS RECEIVABLE, BUDGET, PROCUREMENT, RECORDS AND TREASURY.
THE SYNERGY CREATED BY COMBINING THE LEADERSHIP STRUCTURE OF THIS GROUP ALLOWS FOR THE EXPANSION OF MODALITIES AND TIMELY TURNAROUND TO SOLUTIONS FOR THE CHALLENGES THAT HAVE EXISTED WITH OUR PROCESSES.
THE LEADERSHIP MODEL WILL INCLUDE SENIOR DIRECTORS AND MANAGERS RESPONSIBLE FOR CENTRAL BUSINESS SERVICES, AS WELL AS THE SCHOOLS OF.
WE HEAR YOUR CONCERNS RAISED ABOUT HAVING BUSINESS OFFICE ASSISTANTS.
SO LET ME REASSURE YOU THAT EACH SCHOOL AND ADMINISTRATIVE WORK GROUP WILL HAVE A DEDICATED BUDGET MANAGER AND PROCUREMENT ANALYST.
SINCE THESE MANAGERS AND ANALYSTS WILL NOW HAVE CENTRAL REPORTING.
WE BELIEVE THIS MODEL WILL ENSURE A CONSISTENT EXPERIENCE FOR ALL OF OUR STUDENTS AND STAFF SINCE WE'LL HAVE ONE WAY OF GETTING THINGS DONE.
WHILE MANY OF US HAVE BEEN CAUTIOUS OF USING THE WORD CENTRALIZED, I BELIEVE WE HAVE REALIZED EFFICIENCIES FROM SUCH SERVICES, A SINGLE POINT OF CONTACT FOR ACCOUNTS PAYABLE AND ACCOUNTS RECEIVABLE ENABLES OUR VENDORS AND ACCOUNT HOLDERS TO RESOLVE ISSUES QUICKLY AND EFFICIENTLY. IMPLEMENTATION OF ACH PAYMENTS IS KEY, ESPECIALLY DURING THIS COVID ENVIRONMENT, AS THE PAYMENT METHOD ENSURES OUR VENDORS ARE PAID TIMELY AND SECURELY.
CASHIER SERVICES HAVE BEEN ENHANCED SUCH THAT STUDENTS ARE ABLE TO CONTACT THROUGH ONE CENTRAL EMAIL AND SOON TO COME WITHIN A SINGLE PHONE NUMBER WITHOUT REGARDS TO ENROLLMENT, LOCATION OF ENROLLMENT.
MOST OF YOU ARE FAMILIAR WITH OUR PURCHASING DEPARTMENT, YOU'LL NOW HEAR THEM REFER TO AS PROCUREMENT.
WHILE THE CURRENT TIMES REQUIRE THAT WE ELEVATE THE CRITICAL FUNCTIONALITY OF THIS UNIT TO A MORE STRATEGIC SOURCING ROLE IN LIEU OF THEM SIMPLY ACQUIRING ITEMS LISTED ON A REQUISITION FOR A SPECIFIC VENDOR.
IT'S IMPORTANT THAT WE LEVERAGE OUR BUYING POWER IN THE MARKETPLACE.
AFTER ALL, WE TOO ARE A GIANT AMONG GIANTS.
WE WILL NOT LIMIT OURSELVES TO THE BIG BOX STORES.
SO THEREFORE WE HAVE ESTABLISHED AN MWBE PROGRAM TO ASSIST OUR MINORITY WOMEN AND VETERAN OWNED BUSINESSES WITH A PATHWAY TO DOING BUSINESS WITH DALLAS COLLEGE.
THE DEANS AND OTHER LEADERS OF COMMON PROGRAMS HAVE PREVIOUSLY BEEN LIMITED TO THE AFFORDABILITY ALLOWED WITHIN THEIR SPECIFIC COLLEGE ALLOCATION.
THEREFORE, A SIGNIFICANT TRANSITION FOR THE BUDGET MANAGEMENT OF THE SCHOOLS OF IS THAT BUDGETS ARE NOW MANAGED ARE NOW MANAGED IN SUPPORT OF THE PROGRAM AS A WHOLE AND NOT JUST BY LOCATION. NEXT SLIDE, PLEASE.
I KNOW THAT WE ARE ALL FRANTICALLY ANTICIPATING THE OPENING OF NEW BUILDINGS, BUT IT'S EQUALLY AS IMPORTANT THAT WE MAINTAIN OUR EXISTING ONES.
THEREFORE, WE ARE CONTINUING OUR SUPPORT OF FACILITIES MANAGEMENT ON THE FINANCIAL STRUCTURE NEEDED TO MEET THEIR FIP TIMELINE.
SCOTT AND HIS TEAM ARE RESPONSIBLE FOR THE PROVERBIAL HEAVY LIFTING ACTIVITIES OF OVERSEEING THE BUILDING AND RENOVATIONS DURING THE BOND PROGRAM.
OUR ROLE IS TO MAKE SURE THAT FUNDS ARE AVAILABLE WHEN THEY NEED IT.
I KNOW THIS SOUNDS EASY, BUT LET ME REASSURE YOU, IT ISN'T.
IT IS A WELL ORCHESTRATED DANCE TO ENSURE THAT NOT ONLY THAT THE FUNDS ARE AVAILABLE, BUT THAT WE MONITOR THE ACTUAL ISSUANCE OF DEBT SO THAT WE ARE BEING GOOD FINANCIAL STEWARDS.
THINK OF IT AS TAKING OUT A MORTGAGE ON A HOME YOU WANT TO BUILD.
YOU WOULDN'T WANT TO MAKE THE PAYMENTS BEFORE YOU'RE READY TO LAY THE ACTUAL FOUNDATION.
THERE WILL BE A VARIETY OF HIRING METHODS USED TO SECURE THE TALENT NECESSARY TO CREATE THE ROLES WITHIN OUR ORGANIZATION.
[01:50:01]
POSITIONS WILL BEGIN TO POST THIS MONTH AND WE ANTICIPATE AND WE ANTICIPATE A FULL GOAL DATE OF SPRING.WE ARE PROMOTING EMPLOYEE SUCCESS THROUGH THE DEVELOPMENT OF TRAINING MODULES IN KEY AREAS. IT IS IMPORTANT THAT EMPLOYEES FEEL CONFIDENT WITH THEIR NEW ROLES AND THOSE CONTINUING IN EXISTING ROLES SHOULD FEEL THAT THEY HAVE UP TO DATE INDUSTRY KNOWLEDGE.
AS THE BUSINESS AFFAIRS GROUP CONTINUES TO MOVE FORWARD WITH THE ONE COLLEGE TRANSITION.
WE ARE KEENLY AWARE OF THE ANXIETIES THAT EXIST WITH SOME OF OUR PROCESSES.
WE ARE WORKING ON REMEDIES, AS DR.
MAY STATED IN HIS OPENING COMMENTS.
WE MUST BECOME COMFORTABLE BEING UNCOMFORTABLE.
SO IN CLOSING, I WANT TO ASSURE YOU THAT IN THE COMING MONTHS, OUR TEAM IS STILL WORKING BEHIND THE SCENES FOR BETTERMENT OF DALLAS COLLEGE.
GOOD MORNING. MY NAME IS SCOTT WRIGHT, I'M THE DALLAS COLLEGE DEPUTY CHIEF FACILITIES OFFICER AND I'M WELL AWARE THAT I'M THE LAST PRESENTATION FOR TO KICK OFF.
AND I PROMISE YOU, I WILL STAY ON TIME AND NOT GET IN THE WAY OF ANYONE'S LUNCH.
SO DALLAS COLLEGE FACILITIES MANAGEMENT, WHAT WE DO IS WE TAKE CARE OF ALL THE BUILDINGS, THE GROUNDS AND CONSTRUCTION RELATED ACTIVITIES FOR THE COLLEGE.
YOU CAN GO AHEAD AND START THE SLIDES.
OK, SO LIKE EVERYBODY ELSE IN THE REORGANIZATION OF DALLAS COLLEGE, WE UNDERWENT A MAJOR CHANGE RIGHT? SO PREVIOUSLY EVERY CAMPUS HAD A STAND ALONE FACILITIES DEPARTMENT AND THEN IT WAS A SEPARATE ORGANIZATION THAT DID CONSTRUCTION AND CONSTRUCTION RELATED PROJECTS.
ALL THAT'S CHANGING FOR DALLAS COLLEGE.
AND WE'RE SEEING A CONSOLIDATION OF ALL THOSE EFFORTS.
AND IN TWENTY TWENTY ONE AND REALLY ALREADY HAPPENING, WE'RE GOING TO REORGANIZE AND BETTER SERVE DALLAS COLLEGE AND EVERYTHING THAT WE DO.
SO, AS I SAID, I'M THE I'M THE DEPUTY CHIEF FACILITIES OFFICER, AND THAT WAS A BIG CHANGE. WE NOW HAVE ONE PERSON LEADING THIS WELL-ORGANIZED TEAM TO SERVE OUR CAMPUS COMMUNITIES. RIGHT. SO THAT THAT SPANS FACILITIES, OPERATIONS, MAINTENANCE CONSTRUCTIONS, CONSTRUCTION GROUNDS AND THINGS OF THAT SORT.
SO UNDER ME, WE WILL EMPLOY ON THE OPERATIONS SIDE THREE SENIOR DIRECTORS AND THEY WILL SPAN RESPONSIBILITIES FOR SEVERAL CAMPUSES AGAIN.
AND IN THE PAST IT WAS YOU KNOW, YOU HAD A DIRECTOR AT EACH CAMPUS AND THEN THAT DIRECTOR REPORTED TO THE CAMPUS AND THEY THEY OPERATED VERY WELL AND THE WAY THAT THEY SAW FIT.
[01:55:03]
BUT NOW WE WILL HAVE THREE DIRECTORS UNDER ME ON THE OPERATIONS SIDE, AND THEY WILL HAVE RESPONSIBILITIES AT SEVERAL CAMPUSES.AND THEN THERE WILL BE ONE ADDITIONAL SENIOR DIRECTOR AS WELL FOR CONSTRUCTION AND BOND RELATED ACTIVITIES AS WELL.
UNDER EACH UNDER EACH SENIOR DIRECTOR, THERE WILL BE AT EACH CAMPUS A FACILITIES MANAGER, WHICH IS MAINLY FOCUSED ON OPERATIONS, DAY TO DAY ACTIVITIES, WORK ORDERS, THAT KIND OF THING. AND TO COMPLEMENT THAT PERSON WILL ALSO BE A CONSTRUCTION MANAGER.
AND THAT CONSTRUCTION MANAGER WILL OVERSEE ALL OF THE CONSTRUCTION RELATED PROJECTS FOR THAT CAMPUS AND BE AT THE BOND OR RENOVATIONS, EQUIPMENT, REPLACEMENT, THINGS OF THAT SORT. AND ALSO TO SERVE EACH CAMPUS.
WE WILL HAVE WHAT WE CALL CONSOLIDATED TEAMS, AND I'LL TALK MORE ABOUT THEM IN A SECOND.
BUT THESE ARE HIGHLY THESE WILL BE HIGHLY TRAINED AND VERY, VERY MUCH EXPERTS IN WHAT THEY DO IN THEIR RESPECTIVE TRADES TO SERVE ALL OF ALL OF THE DALLAS COLLEGE, EVERY CAMPUS. NEXT SLIDE, PLEASE.
OK, SO HOW ARE WE GOING TO DO THAT? HOW ARE WE GOING TO BETTER SERVE DALLAS COLLEGE? WELL, I THINK, YOU KNOW, FACILITIES MANAGEMENT IS ALL ABOUT CUSTOMER SERVICE, RIGHT? WE ARE SERVICE ORIENTED.
SO ONE OF THE FIRST THINGS I'M GOING TO ELECT TO DO IS STAND UP A CONSOLIDATED WORK ORDER MANAGEMENT GROUP. SO THIS WILL BE A SINGLE POINT OF CONTACT FOR REALLY ANYBODY ON THE CAMPUSES TO CALL OR TO SUBMIT WORK ORDERS, WHETHER YOU BE WHETHER YOU'RE HOT OR COLD.
THERE'S A PLUMBING PROBLEM, THERE'S AN ELECTRICAL PROBLEM.
WHATEVER THE CASE MAY BE, YOU WILL HAVE A SINGLE POINT OF CONTACT, ONE PHONE NUMBER TO CALL AND GET AND GET CONSISTENT SERVICE THROUGHOUT DALLAS COLLEGE.
AND TO AID THEM IN DOING THAT, WE'RE GOING TO ALSO EMPLOY ONE SINGLE SOFTWARE PACKAGE TO FOR THEM TO USE TO BE ABLE TO MANAGE THOSE WORK ORDERS.
IN THE PAST TO USED THE SOLUTION CALLED [INAUDIBLE].
BUT WE ARE GOING TO MOVE AWAY FROM THAT AND MOVE TOWARD DIFFERENT SOLUTIONS CALLED TMA, AND IT WILL BE EMPLOYED COLLEGE WIDE ON EVERY CAMPUS.
SO THIS SHOULD GIVE THE CAMPUS COMMUNITY A REALLY GOOD INTERFACE AND TO TALKING TO ME AND MY TEAM FOR ANY PROBLEMS THAT YOU MIGHT HAVE.
SO I TALKED A LITTLE BIT AGO ABOUT CONSOLIDATED MAINTENANCE TEAMS. SO A FEW EXAMPLES ARE ELECTRICAL, HVAC, PLUMBING, VEHICLES, FIRE AND LIFE SAFETY, SHIPPING, RECEIVING, NO SORT OF THING, AND CUSTODIAL.
SO THESE TEAMS WILL BE YOU KNOW, I DON'T KNOW EXACTLY HOW MANY PEOPLE YET, BUT MAYBE TWO TO THREE PEOPLE ON EACH OF THESE TEAMS THAT WILL BE DISPATCHED ACCORDINGLY TO ANY CAMPUS OR ANY BUILDING TO EMPLOY THEIR EXPERTISE TO TAKE CARE OF ANY PROBLEMS THAT THE CAMPUS MAY HAVE. ALSO NEW TO THE DALLAS COLLEGE FACILITIES MANAGEMENT TEAM IS AN ENERGY IS ENERGY MANAGEMENT. RIGHT, AN ENERGY MANAGEMENT EFFORT.
SO ABOUT MIDWAY THROUGH LAST YEAR, WE ACTUALLY HIRED THIS PHYSICIAN AND WE HAVE AN ENERGY MANAGER. AND HE YOU KNOW, THAT'S EVERYTHING THAT HE DOES HAS TO DO WITH ENERGY MANAGEMENT. SO HE LOOKS AT EVERY CAMPUS, EVERY BUILDING WORKS WITH EVERY PERSON ON THE CAMPUSES TO ENSURE THAT WE NOT ONLY OPERATE TO FACILITATE OUR MISSION, BUT THAT WE DO IT IN THE MOST EFFICIENT MANNER POSSIBLE.
SO WE, HE LIKES TO SAVE WATER, ELECTRICITY, GAS, ANY KIND OF UTILITIES.
AND WE ALSO HAVE A SUSTAINABILITY EFFORT IN THERE AS WELL.
SO I'M VERY, VERY PROUD THAT TO HAVE THAT IN PLACE.
NEXT SLIDE, PLEASE. I MENTIONED VEHICLE MANAGEMENT, I THINK THAT I THINK THIS IS WORTH TALKING ABOUT REAL QUICK.
IN THE PAST, EVERY DEPARTMENT KIND OF LOOKED AFTER THEIR VEHICLES AND I THINK IT WAS KIND OF A CUMBERSOME PROCESS FOR A LOT OF THEM.
YOU KNOW, THERE WERE A LOT OF POS IN THE WHOLE THEN WHAT WAS THE DISTRICT AND EVEN IN THE COLLEGE AS WE MOVE FORWARD.
BUT I'VE BEEN WORKING TO WORK WITH THESE DEPARTMENTS, WHETHER IT BE THE POLICE DEPARTMENT, ALL OF THE FACILITIES, THE VEHICLES, COMMUNICATION VEHICLES, MARKETING VEHICLES, ET CETERA, TO BRING THEM INTO A, YOU KNOW, A POINT WHERE I CAN SERVE AND MY TEAM CAN SERVE THE COLLEGE IN A BETTER IN A BETTER WAY.
SO IF WE PULL ALL OF THE VEHICLES TOGETHER AND WE ELIMINATE ALL OF THE CONSTITUENT CAMPS
[02:00:04]
AS MANAGING THEM ON THEIR OWN, I THINK WE CAN BETTER, BETTER SERVE THE ENTIRE COLLEGE SO WE CAN MAKE THEIR LEASE PAYMENTS FOR THEM.WE CAN TAKE CARE OF ANY MAINTENANCE, WHETHER IT BE SCHEDULED MAINTENANCE LIKE OIL CHANGES OR STATE INSPECTIONS OR WHETHER IT'S A FLAT TIRE, YOU KNOW, AN UNSCHEDULED REPAIR.
AND WE'RE ALSO GOING TO LOOK AT DISPATCHING ALL THE VEHICLES ON THE ATHLETIC SIDE, ANYTHING, ANY VEHICLE IN THE COLLEGE WE'RE GOING TO LOOK TO SERVE THE CAMPUS BY MANAGING IT FOR THEM.
TISKA MENTIONED THE FACILITY IMPROVEMENT PLAN EARLIER.
AND IT'S BEEN IN PLACE FOR A COUPLE OF CYCLES NOW.
IT'S IN ITS SECOND CYCLE THIS FISCAL YEAR, AND IT CONTINUES TO GET BETTER AND BETTER.
BUT THIS IS OUR TOOL TO MANAGE AND FUND AND OVERSEE BASICALLY EVERY ANY KIND OF FACILITY AND A PROJECT IN THE ENTIRE COLLEGE EXCEPT FOR THE BOND.
THE BOND'S A LITTLE DIFFERENT. BUT ANYTHING ELSE, ANY KIND OF EQUIPMENT, REPLACEMENT, RENOVATION, ET CETERA, FALLS WITHIN THE FACILITY IMPROVEMENT PLAN.
AND WE'RE GOING TO LOOK TO MAKE IT MORE ROBUST AND EVEN BETTER AS WE MOVE FORWARD.
I THINK ONE OF THE BIGGEST CHANGES THAT WE'LL LOOK TO MAKE IS HOW DO PEOPLE GET THEIR PROJECTS APPROVED AND FUNDED.
SO I'M GOING TO LOOK TO PUT IN PLACE A PROCESS LIKE A RIGOROUS, WELL-DEFINED PROCESS SUCH THAT, YOU KNOW, WHETHER IT BE DEPARTMENTS OR PEOPLE OR WHATEVER CAMPUS CAN SUBMIT WHAT THEY THINK THEY NEED FOR THE UPCOMING YEAR.
AND THEN THOSE SUBMISSIONS WILL BE VETTED AND APPROVED, SHORT LISTED, FUNDED, ETC.
AND THAT WILL HELP US ALL PLAN BETTER AS WE AS WE LOOK TO IMPROVE OUR BUILDINGS AND PROGRAMS AND CAMPUSES.
AND SO LASTLY, THE 2019 BOND PROGRAM.
MAY TALKED ABOUT IT ON THE FRONT END OF THE KICK OFF AND THE PROBLEM WITH THE LAWSUIT HAS BEEN RESOLVED.
AND, YOU KNOW, SO EVERYTHING WITH THE BOND PROGRAM AND THE PHASE ONE OF THE NEW THE SIX NEW BUILDINGS WILL MOVE FORWARD.
HOWEVER, I WILL SAY THEY'VE REALLY BEEN MOVING FORWARD FROM A STANDPOINT OF PLANNING AND DESIGN, BECAUSE WE ALWAYS THOUGHT THAT IT WOULD BE RESOLVED AND WE DIDN'T WANT TO START FROM GROUND ZERO WHEN THAT HAPPENED.
SO WE WERE ALWAYS MOVING FORWARD WITH THINKING ABOUT THE BOND, THINKING ABOUT THE BUILDING'S DESIGN OF THEM AND PROGRAMING AND PLACEMENT AND THINGS OF THAT SORT.
SO I'M HAPPY TO SAY THAT WE'RE RIGHT ON TRACK WITH THAT HUGE EFFORT, ONE POINT ONE BILLON DOLLAR PROGRAM.
AND WE ALREADY HAVE ARCHITECTS, CONSTRUCTION MANAGERS ON BOARD FOR PHASE ONE.
AND CONSTRUCTION WILL NOW MOVE FORWARD ON SCHEDULE BECAUSE WE HAVE ALWAYS BEEN WITH DESIGN AND PLANNING THIS ENTIRE TIME.
AND I THINK PHASE TWO, WHICH WHICH MIGHT INCLUDE, YOU KNOW, THE VERY EXCITING STUFF FOR DOWNTOWN, WHETHER IT BE THE NEW EL CENTRO CAMPUS, THE INNOVATION HUB AND ALL THE OTHER THINGS THAT EVERYBODY'S HEARD ABOUT, YOU KNOW, THAT'S SLATED TO KIND OF HAPPEN IN PHASE TWO. AND AGAIN, YOU KNOW, EVERYTHING'S RIGHT ON TRACK WITH THE BOND PROGRAM.
NEXT SLIDE, PLEASE. SO WITH OUR, WITH OUR REORGANIZATION, I WILL SAY THAT FACILITIES AND FINANCE IS METHODICALLY GOING THROUGH, YOU KNOW, WITH NEW POSITIONS AND HIRING, IN FACILITIES IN PARTICULAR.
WE STARTED INTERVIEWING AND HIRING POSITIONS IN LATE NOVEMBER LAST YEAR.
SOME OF THE SEVERAL OF THOSE PEOPLE HAVE BEEN SELECTED.
WE ARE GOING TO WAIT FOR SOME OF OUR ANNOUNCEMENTS AND PUSH THEM OUT, KIND OF ALL IN ONE ONE BIG ANNOUNCEMENT.
AND WE WILL CONTINUE THIS EFFORT.
IN FACT, I'M PROBABLY GOING TO PUT OUT A NEW TALENT POOL THIS WEEK AND THAT HIRING EFFORT WILL CONTINUE INTO TWENTY TWENTY ONE.
IT'S MY HOPE THAT WE WILL BE DONE BY THE END OF MARCH OF TWENTY TWENTY ONE.
THAT'S MY GOAL. SO WHAT I MENTIONED EARLIER, YOU KNOW, WE'VE BEEN LEANING FORWARD, EVEN THOUGH I'M STILL WE ARE STILL SETTING UP THE ORGANIZATION AND STILL SETTING UP JOB, POSITIONS AND NEW HIRES, ETC.
WE HAVE ALREADY CONSOLIDATED A LOT OF OUR EFFORTS, WHICH HAVE RESULTED IN MANY EFFICIENCIES, WHETHER IT BE IN THE CUSTODIAL AREA, VEHICLES.
UTILITIES, YOU KNOW, WE'RE LOOKING TO FINANCIALLY CONSOLIDATE ALL OF THOSE RATHER THAN THE
[02:05:02]
FUNDS BE AT EVERY CAMPUS.WE CAN WE CAN PAY THOSE CENTRALLY.
SO WE ELIMINATE ALL THE POS, WHICH IS EASIER ON EVERYBODY AND THE COLLEGE.
AND WE'VE ALSO BEEN SHARING RESOURCES, WHETHER IT BE VEHICLES, GROUNDS EQUIPMENT, OR PEOPLE YOU KNOW WE HAVE PEOPLE THAT HISTORICALLY WERE ASSIGNED TO A CAMPUS.
WE HAVE THEM WORKING ON DIFFERENT CAMPUSES NOWADAYS.
AND WE'RE BEING WE'RE SHARING THOSE RESOURCES, WHICH TURNS INTO US PROVIDING A BETTER SERVICE TO OUR FACULTY, STAFF AND STUDENTS OF THE ENTIRE COLLEGE.
AND LASTLY, I WANT TO SAY THAT, YOU KNOW, EVERYBODY KNOWS WHAT HAPPENED LAST MARCH, MARCH 2020. THAT'S WHEN THE PANDEMIC, THE PANDEMIC REALLY TOOK HOLD AND THE DALLAS COUNTY SHUT DOWN, ORDERS WENT INTO PLACE.
AND DALLAS COLLEGE WAS OBVIOUSLY PART OF THAT SHUT DOWN.
AND WE REACTED BY GOING ONLINE WITH OUR WITH OUR COURSES, CLASSES, ETC..
AND I WANT TO SAY THAT THE MEN AND WOMEN OF FACILITIES WERE DEEMED ESSENTIAL ALL THE WAY THROUGH THE ENTIRE PANDEMIC AND STILL ARE.
SO ALL THE WAY FROM MARCH OF LAST YEAR WHEN EVERYBODY WENT REMOTE AND SHELTERED IN PLACE AND STAYED AT HOME, I'M VERY PROUD OF OUR TEAM BECAUSE WE COULD NOT LEAVE OUR BUILDINGS AND GROUNDS JUST TO SIT.
SO WE HAD TO TAKE CARE OF THEM OR ELSE THEY WOULD HAVE BEEN OTHER PROBLEMS AND ALSO ALL THE CONSTRUCTION WAS DEEMED ESSENTIAL.
SO SOMEBODY HAD TO BE HERE TO OVERSEE ALL THE CONSTRUCTION EFFORTS THAT WERE STILL GOING ON. SO OUR TEAM HAS WORKED DILIGENTLY THROUGHOUT THIS ENTIRE THING.
AND I JUST WANT TO TAKE THE OPPORTUNITY TO THANK THEM FOR PUTTING THEMSELVES AT RISK AND THEIR FAMILY AT RISK AND COMING TO THE CAMPUSES, TAKING CARE OF THE BUILDINGS AND DOING WHAT NEEDED TO BE DONE SO THAT WE OUR BUILDINGS WOULD BE READY WHEN WE CAME BACK.
AND THEN, YOU KNOW, ABOUT SUMMER, ABOUT JUNE, WHEN WE STARTED COMING BACK TO WORK, SOME OF THE CAMPUS STAFF AND FACULTY, YOU KNOW, WE WE READIED THE CAMPUS AS WE PUT UP SIGNAGE, WE SOCIAL DISTANCED THE ROOMS AND CLASSROOMS. WE REMOVED FURNITURE, WE TAPED THINGS OFF.
WE DID EVERYTHING THAT WE COULD TO ENSURE THAT IT WOULD BE SAFE FOR EVERYBODY TO COME BACK. AND I JUST WANT TO TAKE THE OPPORTUNITY TO SAY THAT I'M SO PROUD OF ALL OF THEIR EFFORTS. AND IN DOING SO AND TO THIS DAY, WE ARE STILL HERE WORKING TO ENSURE THAT IT IS SAFE, AS IT POSSIBLY CAN BE.
AND I WON'T SAY IF I WILL SAY WHEN WHEN WE ALL COME BACK AND WHEN WE ALL CAN GET BACK TO SOME SORT OF NORMALCY.
SO I APPRECIATE YOUR TIME TODAY AND THANK YOU VERY MUCH.
THANK YOU.
* This transcript was compiled from uncorrected Closed Captioning.